『Content Marketing School: Social Media, Video, AI, Podcast, and LinkedIn Tips for B2B Professionals, Consultants, and Entrepreneurs』のカバーアート

Content Marketing School: Social Media, Video, AI, Podcast, and LinkedIn Tips for B2B Professionals, Consultants, and Entrepreneurs

Content Marketing School: Social Media, Video, AI, Podcast, and LinkedIn Tips for B2B Professionals, Consultants, and Entrepreneurs

著者: Annette Richmond MA
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概要

Hi, I'm Annette Richmond, an entrepreneur who has been where you are and is eager to share what I've learned with you.


This podcast focuses on content creation and marketing strategies, AI, video, social media, podcasts, and LinkedIn engagement to help B2B professionals, consultants, and entrepreneurs grow their business.

ABOUT


As a former magazine writer and media studies student in college, Annette has always been fascinated with media as a messenger. She launched her first podcast, Smarter Career and Business Moves, in 2020 and Content Marketing School in late 2023.


© 2026 Content Marketing School: Social Media, Video, AI, Podcast, and LinkedIn Tips for B2B Professionals, Consultants, and Entrepreneurs
マネジメント マネジメント・リーダーシップ マーケティング マーケティング・セールス リーダーシップ 経済学
エピソード
  • 126 - Recording Smarter: How to Start Creating Video Now
    2026/01/30

    Send us a text

    You know video is essential in 2026. But you feel awkward on camera. And even if you put that aside, you don't know how to get started.

    This is for you. In this episode, I share some of what I teach in the first session of my Smarter, Faster, Fun Video Bootcamp. Including what you really need to get started creating video today.

    🔹Everybody feels uncomfortable on camera when they start.

    🔹The BOCA method helps banish camera anxiety in 14-days.

    🔹Recording one line at a time saves time recording and editing your videos.

    🔹All you need to start creating video is your smartphone.

    🔹Wireless lavaliers will immediately make your videos more professional.

    🔹Start with basic, inexpensive equipment and invest as needed.

    🔹Recording video every day will improve on-camera presence.

    🔹Mindset is crucial for effective video communication.

    🔹Your audience cares more about your message than your appearance.

    🔹Video creation can be fun and manageable with the right techniques.

    00:00 Overcoming Camera Anxiety

    01:45 Recording Techniques for Success

    04:10 The Importance of Mindset in Video Creation

    🔷My 2-week LIVE Smarter, Faster, Fun Video Bootcamp starts again on Monday, January 26th. Learn more and sign up Click Here
    Or visit BlackDogMarketingStrategies.com/SFF

    Join me in The Lab on Substack, my space to test, tweak, and share smart ideas worth chasing, especially around video, content strategy, and showing up online without burning out (or wasting your weekends) Click Here

    📌 When you’re ready to make creating engaging social media videos a priority, I offer 1:1 coaching and done-with-you video services. 😉 Click Here

    *********************************************

    ➡️ Need more? Check out the 300+ videos on my YouTube channel Click here for my YouTube channel

    ********************************************

    For additional insights, connect with Annette Richmond and Black Dog Marketing Strategies on social media.
    Substack: https://substack.com/@annetterichmond
    LinkedIn: https://www.linkedin.com/in/annetterichmond/
    YouTube: ...

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    7 分
  • 125 - Overcome Camera Anxiety: 5 Simple Strategies to Get Comfortable
    2026/01/23

    Send us a text

    Hate being on camera? Being uncomfortable on camera is what stops many people from creating video content.

    We're going to fix that today. In this solo episode, I share 5 simple techniques to help you get more comfortable on camera. Including my Banish On Camera Anxiety or BOCA that works in 14 days.

    Top Takeaways

    🔹Lazy videos, on camera or off, can help you ease into video creation

    🔹Standing in power poses to boost your confidence before recording.

    🔹Bring in some movie magic with "suspension of disbelief."

    🔹Learn from top speakers using the "shadowing" or mirror method.

    🔹Use the Banish On Camera Anxiety strategy to cure jitters in 14-days


    🔷My 2-week LIVE Smarter, Faster, Fun Video Bootcamp starts again on Monday, January 26th. Learn more and sign up Click Here
    Or visit BlackDogMarketingStrategies.com/SFF

    Join me in The Lab on Substack, my space to test, tweak, and share smart ideas worth chasing, especially around video, content strategy, and showing up online without burning out (or wasting your weekends) Click Here

    📌 When you’re ready to make creating engaging social media videos a priority, I offer 1:1 coaching and done-with-you video services. 😉 Click Here

    *********************************************

    ➡️ Need more? Check out the 300+ videos on my YouTube channel Click here for my YouTube channel

    ********************************************

    For additional insights, connect with Annette Richmond and Black Dog Marketing Strategies on social media.
    Substack: https://substack.com/@annetterichmond
    LinkedIn: https://www.linkedin.com/in/annetterichmond/
    YouTube: ...

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    11 分
  • 124 - Essential Video Recording Tools for Content Creators On a Budget
    2026/01/08

    Send us a text

    Upgrading your content doesn’t require a studio, a shopping spree, or a stack of complicated tech. A few well-chosen tools can dramatically improve how your videos and audio look and sound, without blowing your budget.

    In this solo episode, I share the equipment I use for recording short-form videos, livestreams, and podcasts, along with practical recommendations for creators at every stage. From tripods and lighting to wireless mics and desktop gear, you’ll hear exactly what’s worth investing in, and what you can skip.

    Top Takeaways

    🔹The right tools make a difference in content quality.

    🔹Tripods help stabilize videos and improve viewer retention.

    🔹Natural light is the best lighting option for videos.

    🔹Investing in a good microphone is crucial for audio quality.

    🔹Wireless lavalier microphones are now affordable and effective.

    🔹Desktop microphones are essential for podcasting.

    🔹Logitech webcams are reliable for video recording.

    🔹Start with basic equipment and upgrade as needed.

    🔷My 2-week LIVE Smarter, Faster, Fun Video Bootcamp starts again on Monday, January 26th. Learn more and sign up Click Here
    Or visit BlackDogMarketingStrategies.com/SFF

    Join me in The Lab on Substack, my space to test, tweak, and share smart ideas worth chasing, especially around video, content strategy, and showing up online without burning out (or wasting your weekends) Click Here

    📌 When you’re ready to make creating engaging social media videos a priority, I offer 1:1 coaching and done-with-you video services. 😉 Click Here

    *********************************************

    ➡️ Need more? Check out the 300+ videos on my YouTube channel Click here for my YouTube channel

    ********************************************

    For additional insights, connect with Annette Richmond and Black Dog Marketing Strategies on social media.
    Substack: https://substack.com/@annetterichmond
    LinkedIn: https://www.linkedin.com/in/annetterichmond/
    YouTube: ...

    続きを読む 一部表示
    11 分
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