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Staring at a blank page with no idea what to write is every content creator's nightmare. Luckily, I have a solution for you.

In this solo episode, I share my RECAP method, a four-part system to streamline content creation by recording, converting, adapting, and publishing. And a few tips to use your text to create a variety of content.

Key Takeaways

🔹 Recording your voice can help overcome writer's block.
🔹Transcription tools like Happy Scribe can simplify content creation.
🔹Creating diverse content formats can enhance audience engagement.
🔹Using personal quotes in social media is more impactful than sharing others'.
🔹Short-form videos are increasingly popular on platforms like LinkedIn.
🔹Infographics are making a comeback in content marketing.
🔹Adapting transcripts can lead to multiple content pieces.

TCHAPTERS

00:00 Introduction to Content Marketing Strategies
01:18 The Recap System: Record, Convert, Adapt, Publish
06:20 Creating Diverse Content from Transcripts
09:06 Final Thoughts and Publishing Tips

P.S. Incorporates part of an earlier Content Marketing School episode.

🔷 Join me in The Lab on Substack, my space to test, tweak, and share smart ideas worth chasing, especially around video, content strategy, and showing up online without burning out (or wasting your weekends) Click Here

📌 When you’re ready to make creating engaging social media videos a priority, I offer 1:1 coaching and done-with-you video services. 😉 Click Here

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➡️ Need more? Check out the 300+ videos on my YouTube channel Click here for my YouTube channel

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For additional insights, connect with Annette Richmond and Black Dog Marketing Strategies on social media.
Substack: https://substack.com/@annetterichmond
LinkedIn: https://www.linkedin.com/in/annetterichmond/
YouTube: https://www.youtube.com/@blackdogmarketingstrategies
TikTok: https://www.tiktok.com/@annetteadvises
Instagram: htt...

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As more professionals shift their attention to Substack, it's becoming more essential than optional. Even if that's just opening an account to follow your favorite creators.

Although I joined in July, I didn't fully embrace Substack until the end of October. In this solo episode, I share some of what I've learned over the last 30+ days to help you put the pieces together and have a smoother onboarding than I did.

Key Takeaways

🔹Substack is a versatile platform for content sharing.

🔹Notes are quick updates that help maintain engagement.

🔹Substack Live requires at least 10 in-app subscribers.

🔹Notes can be text-only and are easy to create.

🔹Posts can serve as a library for substantial content.

🔹Mixing content types enhances audience engagement.

🔹Get your name or preferred handle on Substack before it's gone.

🔷 Join me in The Lab on Substack, my space to test, tweak, and share smart ideas worth chasing, especially around video, content strategy, and showing up online without burning out (or wasting your weekends) Click Here

📌 When you’re ready to make creating engaging social media videos a priority, I offer 1:1 coaching and done-with-you video services. 😉 Click Here

*********************************************

➡️ Need more? Check out the 300+ videos on my YouTube channel Click here for my YouTube channel

********************************************

For additional insights, connect with Annette Richmond and Black Dog Marketing Strategies on social media.
Substack: https://substack.com/@annetterichmond
LinkedIn: https://www.linkedin.com/in/annetterichmond/
YouTube: https://www.youtube.com/@blackdogmarketingstrategies
TikTok: https://www.tiktok.com/@annetteadvises
Instagram: htt...

Send us a text

It doesn't take a ton of time or fancy gear to make your videos look more polished and professional. A few simple tweaks can make all the difference.

In this solo episode, I share simple strategies and techniques to help you create more compelling social media videos without complicated editing, extra stress, or buying expensive equipment. And one easy "trick" video to boost engagement.

Key Takeaways

🔹Stop introducing yourself at the start of every video.
🔹Always begin with value, not your promo.
🔹Use templates in Canva, CapCut, or Instagram for fast, easy content.
🔹Using day of the week content themes to build out a content calendar.
🔹Record B-roll footage intentionally to create engaging content.
🔹Tell ChatGPT exactly what you want for better results.
🔹Loop videos can increase viewer engagement and retention.
🔹Small tweaks can lead to big upgrades in video quality.
🔹Experiment with one or two tips at a time for better results.
🔹Utilize B-roll footage to build a content library.

CHAPTERS

00:00 Introduction to Effective Video Content

00:49 Maximizing Engagement: Start with Value

01:59 Streamlining Content Creation with Templates

02:56 Leveraging Day of the Week Themes

03:47 The Power of Intentional B-Roll

03:55 Optimizing AI for Content Ideas

05:18 Enhancing Engagement with Loop Videos

06:32 Recap and Final Thoughts

🔷 Join me in The Lab on Substack, my space to test, tweak, and share smart ideas worth chasing, especially around video, content strategy, and showing up online without burning out (or wasting your weekends) Click Here

📌 When you’re ready to make creating engaging social media videos a priority, I offer 1:1 coaching and done-with-you video services. 😉 Click Here

*********************************************

➡️ Need more? Check out the 300+ videos on my YouTube channel Click here for my YouTube channel

********************************************

For additional insights, connect with Annette Richmond and Black Dog Marketing Strategies on social media.
Substack: https://substack.com/@annetterichmond
LinkedIn: https://www.linkedin.com/in/annetterichmond/
YouTube: https://www.youtube.com/@blackdogmarketingstrategies
TikTok: https://www.tiktok.com/@annetteadvises
Instagram: htt...