As AI-generated content becomes more common, technical buyers and engineers are turning to more vetted sources than just company blog articles. Trusted technical and trade publications are gaining influence, and a strong PR strategy can help your brand break into these outlets—and boost visibility in AI-driven search results. Here's how to build a successful PR campaign.

In this episode, Morgan Norris, Senior Brand Strategist at TREW Marketing, discusses the evolving landscape of public relations (PR) and its significance in today's marketing strategies. The conversation covers the barriers marketers face in implementing effective PR campaigns, the importance of identifying newsworthy content, and the best practices for executing successful PR strategies. Morgan shares insights from a recent successful PR campaign for Path Robotics, illustrating the impact of a well-structured PR approach. The episode concludes with practical advice for marketers looking to enhance their PR efforts.

Key Takeaways

• PR is experiencing a renaissance
• Identifying newsworthy content is crucial for effective PR
• PR campaigns should focus on brand awareness, not immediate sales
• Contributed articles can enhance the reach of a PR campaign
• Building a targeted media list is essential for successful outreach
• Effective PR requires follow-up and engagement with media contacts
• Visual content can greatly enhance PR announcements
  
  

Resources

• Connect with Morgan on LinkedIn
• Connect with Wendy on LinkedIn
• Learn more about the Industrial Marketing Summit
• Download our News Release Template

Chances are, your ideal buyer isn't limited to just North America. That's why we expanded our State of Marketing to Engineers report to include data about the buying decisions of engineers and technical buyers across Europe. We dive into the differences and similarities between the two audiences.

In this episode, Kasey Tyring and the host discuss their experiences at the Automate Show, highlighting innovative demos, engaging booth strategies, and effective marketing practices. They explore the historical context of the show, share insights on attendee engagement, and emphasize the importance of follow-up strategies post-event. The conversation also touches on networking opportunities and the excitement surrounding future events in the industry.

Key Takeaways

• Engaging demos are crucial for attracting attention at trade shows.
• Interactive booths create memorable experiences for attendees.
• Staffing strategies significantly impact booth engagement and success.
• Post-show follow-up is essential for nurturing leads and maintaining momentum.
• Networking is a valuable aspect of attending trade shows.
• Fun and creative booth themes can enhance brand visibility.
• Content marketing should leverage insights gained from conversations at the show.
  
  

Resources

• Connect with Udo on LinkedIn
• Connect with Wendy on LinkedIn
• Download the 2025 State of Marketing to Engineers Report
• Watch the Webinar
• Related Article: Your Top Questions Answered from the 2025 State of Marketing to Engineers Webinar
• Learn more about Elektor

Chances are, your ideal buyer isn't limited to just North America. That's why we expanded our State of Marketing to Engineers report to include data about the buying decisions of engineers and technical buyers across Europe. We dive into the differences and similarities between the two audiences.

In this episode, Wendy Covey chats with Udo Bormann, Senior Marketing Manager at Elector Media, to discuss the findings from the 2025 State of Marketing to Engineers report. They explore regional differences in marketing strategies, the importance of digital content such as video, social media trends, and the evolving role of AI in marketing. Udo shares insights on engineers' content preferences, the significance of trade shows, and the challenges of localization in Europe. The conversation emphasizes the need for marketers to adapt their strategies based on regional behaviors and preferences to effectively reach their target audience.

Key Takeaways

• Engineers in Europe and the US prioritize detailed and in-depth information
• Digital platforms are crucial for the buying process
• GitHub is a leading platform for engineers in Europe
• Video content is increasingly important for engagement
• Trust in AI tools is lower in Europe compared to the US
• Trade shows remain significant for networking and showcasing products in Europe
• Localization is key in European marketing strategies
  
  

Resources

• Connect with Udo on LinkedIn
• Connect with Wendy on LinkedIn
• Download the 2025 State of Marketing to Engineers Report
• Watch the Webinar
• Related Article: Your Top Questions Answered from the 2025 State of Marketing to Engineers Webinar
• Learn more about Elektor