Many marketing leaders in industrial companies have their hand in sales as well. That's certainly the case for Eric Seiberling, Vice President of Sales and Marketing at MXD Process. This episode is all about how Eric has successfully used AI to streamline critical (yet routine) sales and marketing processes and better yet, get the whole team on board as well.

In this episode, Eric Seiberling, Vice President of Sales and Marketing at MXD Process, shares his diverse career journey and insights into the adoption of AI in sales and marketing processes. He shares how his team uses AI to cut the sales quoting process down by 80%, personalize sales personas and messaging, and how to make it easiest for the team to trust and adopt AI into their everyday tasks.

He also emphasizes the importance of cross-team collaboration and offers practical advice on fostering strong human connections across departments and office locations.

Takeaways

• Custom GPTs were developed to cater specifically to their industry needs
• Fostering collaboration among teams is essential for success.
• Celebrating team achievements helps build a strong company culture.
• Leadership alignment is necessary for successful AI experimentation.
• Lowering the stakes can encourage teams to adopt new technologies.
• Continuous learning and iteration are key in AI development.
• Consulting for nonprofits combines corporate techniques with theological insights.

Resources

• Connect with Eric on LinkedIn
• Connect with Wendy on LinkedIn
• Learn more about MXDProcess
• Related Episode: Taking AI Up a Notch: Training Brand Voice, AI Assistants, and Custom GPTs
• Related Episode: AI Strategies and Tools for Industrial Marketers
• Related Episode: The State of AI: Chatbots, Reasoning Models, and Agents
• AI Resource: Marketing AI Institute
• AI Resource: AI First Academy with Allie K. Miller
• AI Resource: OpenAI Training Courses
• Register for the Industrial Marketing Summit

If you didn't have the chance to attend Content Marketing World 2025, give this episode a listen! I talk with Lee Chapman and Morgan Norris about their time and we unpack the event's key takeaways from topics on storytelling and AI, to the future of platforms like LinkedIn and Reddit.

In this episode Wendy Covey welcomes Lee Chapman, President of TREW, and Morgan Norris, Senior Brand Strategist, to discuss their experiences at Content Marketing World 2025. Morgan Norris presented a manufacturing masterclass, focusing on executing a campaign in 30 days. This session provided attendees with actionable strategies to build brand awareness quickly, a skill increasingly necessary in today's fast-paced market. Lee Chapman participated in the mentor-mentee program, emphasizing the value of community and shared learning within the industry.

The episode delves into key themes from the conference, including storytelling as a strategy, AI and search disruption, and innovative content systems. AI and search were hot topics, with discussions on generative engine optimization (GEO) and the evolving role of AI in content creation. The speakers emphasized the need for unique content to stand out in a sea of AI-generated material. The episode also explored the potential of platforms like LinkedIn and Reddit for industrial marketing, highlighting the importance of thought leadership and community engagement.

Takeaways

• Storytelling is crucial for aligning sales and marketing, as highlighted by Pam Didner's session.
• Farah Kober demonstrated the impact of storytelling on brand perception and purchase intent.
• Generative engine optimization (GEO) is becoming a key focus in AI and search strategies.
• Unique content is essential to stand out in a market saturated with AI-generated material.
• Interactive content like configurators and ROI generators can enhance user engagement.
• Creating comparative content can enhance your brand's visibility and engagement.
• Users on Reddit are highly intentional, often seeking specific answers or engaging in community discussions.

Resources

• Connect with Lee on LinkedIn
• Connect with Morgan on LinkedIn
• Connect with Wendy on LinkedIn
• Register for the Industrial Marketing Summit

Calling all Industrial Marketers! The 2026 Industrial Marketing Summit will take place March 3rd through the 5th in Austin, Texas. Have you purchased your Early Bird tickets yet? This year promises to be bigger, bolder, and even more valuable for marketers in the manufacturing, engineering, and industrial sectors.

In this episode, Wendy Covey and Marketing Director of Gorilla76, Peyton Warren, discuss the upcoming 2026 Industrial Marketing Summit. They explore the event's growth, key speakers, and the unique value it offers to marketers in the manufacturing, engineering, and industrial sectors. The conversation highlights the summit's focus on strategic insights, hands-on learning, and community building.

Early Bird pricing is available through October 15, saving you up to $600 on your ticket. With three days of workshops, sessions, networking, and fun, the Industrial Marketing Summit is your chance to kick off 2026 with fresh ideas and lasting connections.

Event Details

Website: industrialmarketingsummit.com

Date: March 3 - 5, 2026

Location: Austin, TX

Buy Tickets

Takeaways

• Rand Fishkin is announced as the keynote speaker, focusing on SEO and zero-click content.
• The event will be held in Austin, Texas, at the Renaissance Hotel.
• The event emphasizes networking and community, with opportunities for attendees to connect and share knowledge.
• Early bird registration is open until October 15th

Resources

• Connect with Peyton on LinkedIn
• Connect with Wendy on LinkedIn
• Register for the Industrial Marketing Summit