Meet JC Bouglé of Authentic.ly. JC says that on LinkdedIn, "you want to attract opportunities rather than chase them." Authentic.ly simplifies paid boosting for your LinkedIn posts. LinkedIn organic reach is getting harder, so Authentic.ly helps professionals and businesses combine targeted paid visibility with authentic content to attract career opportunities and sales leads without breaking LinkedIn's rules.

SPECIAL GUEST:
JC Bougle (Jean-Christophe Bouglé) - LinkedIn | Authentic.ly

HOSTS: The Growth Marketer Podcast is hosted by:
- Dane Golden, YouTube Strategist and Campaign Manager
VidAction.tv | LinkedIn | YouTube
- Steve Goers, Content Lead - LinkedIn | Unity Gain Marketing

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3 Key Takeaways

1. LinkedIn growth works best through personal profiles
   Authentic.ly focuses entirely on boosting posts from personal LinkedIn profiles, because that is where you grow real reach and trust. Getting seen more helps you drive visibility, credibility, and opportunity.

2. Boosting combines precise targeting with organic lift

   LinkedIn now allows personal posts to be boosted with highly specific targeting by role, industry, seniority, company, and location, but the interface is complex and easy to overspend in. Authentic.ly simplifies this by managing targeting and budgets while unlocking an added benefit where paid boosts trigger additional organic reach through engagement.

3. Boosting is great for both job seekers and revenue builders

   For career builders, targeted visibility helps attract opportunities from future managers instead of chasing jobs through resumes and HR funnels. For pipeline builders, boosted posts complement outreach by increasing touchpoints, improving conversion, and keeping prospects warm through consistent, relevant content.

Grumpy SEO Guy tells us how people get SEO wrong, the importance of authority over content quality for rankings, the nuances of local SEO, and how AI is affecting search behavior.

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SPECIAL GUEST:
- Grumpy SEO Guy - Podcast | Reddit

HOSTS: The Content Manager Podcast is hosted by:
- Dane Golden, YouTube Strategist - VidAction.tv | LinkedIn | YouTube
- Steve Goers, Content Lead - LinkedIn

3 Key Points:

1. Authority over Content for Ranking:

The Grumpy SEO Guy says SEO success depends primarily on a website’s authority, measured by backlinks from other high-quality sites, not the intrinsic quality of content. Content quality matters only after visitors reach the site.

2. Local SEO Has Unique Factors:

Local SEO requires a verified Google Business profile, consistent NAP (Name, Address, Phone), citations, reviews, proximity to searchers, and some authority. Ranking locally is distinct from general SEO.

3. AI and SEO Today:

AI tools pulling answers from search results do not replace SEO. Traditional SEO still determines visibility, while AI usage by users mostly affects discovery. Good SEO paired with quality marketing ensures long-term visibility.

Taras Dudko, founder of Reports.re, talks about how his all-in-one content management platform helps creators and teams save time, reduce burnout, and manage every step of production in one place - from brainstorming to publishing. He shares how automation, AI integration, and seamless global collaboration make it possible to scale content creation efficiently across multiple platforms.

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SPECIAL GUEST:
- Taras Dudko - Reports.re | LinkedIn

HOSTS: The Content Manager Podcast is hosted by:
- Dane Golden, YouTube Strategist - VidAction.tv | LinkedIn | YouTube
- Steve Goers, Content Lead - LinkedIn

SUMMARY

1. Why Reports.re Exists: Saving Time and Energy for Creators

Taras Dudko founded Reports.re because he saw creators and teams wasting enormous amounts of time juggling multiple tools, files, and communication channels. As both a software developer and content creator himself, he wanted a single system that could handle everything — from brainstorming to posting — without draining people’s energy or focus.

Taras says that time and energy are the only resources you can’t buy, and that every unnecessary switch between tools costs both. Reports.re was born out of his personal struggle to stay productive while managing growing teams, multiple assets, and ever-increasing content demands.

2. The All-in-One Workflow for Modern Content Teams

Most creators and businesses still rely on fragmented systems — spreadsheets, messaging apps, storage drives, and social media dashboards — to run their content operations. Reports.re changes that by providing one unified “operating system” for content: a place where every task, file, chat, approval, and analytic lives together.

That integration eliminates the constant “context switching” that causes burnout and errors. Within Reports.re, users can upload raw footage, assign editors, comment directly on videos, and even publish across multiple platforms. The system tracks performance data and connects it back to each piece of content, closing the loop from idea to impact.

3. Scalable, Global Collaboration Powered by Automation

Reports.re isn’t just about organization — it’s about scalability. Taras describes customers who manage hundreds of channels or post hundreds of pieces of content a day, all automated through structured workflows. The platform can even build compilations and schedule posts autonomously based on performance data, cutting human workload by up to 90%.

Designed for both solo creators and enterprise teams, Reports.re supports distributed, multilingual collaboration. Editors, managers, and creators across continents can work in real time with automatic translation. It’s built to adapt to each user’s workflow and integrate only what’s truly needed — turning complex content operations into efficient, global systems.