Social media in 2025 looks very different from just a few years ago. In this episode, Shaun welcomes back a familiar voice—Jody Reid. Jody got her start at Blue Cow Marketing, even co-hosting early episodes of this podcast, before breaking out to launch her own agency, JR Marketing.

Together, we dig into what it really takes to succeed on social media today:

• Why authenticity outperforms polished production
• How businesses can shift from sales-driven posts to true community building
• The rise of short-form video and what it means for your content strategy
• Where automation belongs—and where it doesn’t
• The biggest risks most businesses overlook in their social strategy

If you’ve ever felt like social media is just chaos, Jody’s tagline says it best: “Calming the chaos.” You’ll walk away with clear, practical ideas for making social media work for your business without burning out.

Resources and Links:

• Connect with Jody on LinkedIn: https://www.linkedin.com/in/jreid-marketing/
• Learn more about JR Marketing: https://jrmarketing.ca
• Explore Blue Cow Marketing: https://bluecowmarketing.ca

Are you a business owner struggling to make YouTube work for you? In this episode, Nate Woodbury shares powerful insights on how businesses can use YouTube to generate leads, build authority, and grow their brand—without chasing viral views.

🔹 Key Topics Covered:

✔️ Why traditional YouTube advice doesn’t work for business owners

✔️ The difference between creating a YouTube business vs. using YouTube for business

✔️ How to rank on YouTube search using "The Leaf Strategy"

✔️ Ideal video length, production tips, and what NOT to do

✔️ How to structure your channel for long-term success

💡 Resources Mentioned:

📌 Free Webinar on "The Leaf Strategy" → TheLeafStrategy.com

📌 Nate’s Website → BeTheHeroStudios.com

📌 Recommended Keyword Research Tool → HeroKeywordTool.com

🔔 Subscribe for more expert marketing insights!

#YouTubeMarketing #LeadGeneration #ContentStrategy #NateWoodbury #SEO #SmallBusinessMarketing

After 155 episodes, it’s time to close this chapter. In this heartfelt final episode, I reflect on the journey of The Content Amplification Show—from its start in November 2019 as a solo podcast to its evolution with incredible guests, co-hosting periods, and countless lessons.

This isn’t goodbye to amplifying content, but rather a pivot to focus on a new passion: marketing automation. I’m retiring this show to give my full attention to The Automation Show, where I’ll dive deep into tools, strategies, and systems to help businesses streamline and grow.

I share why this shift aligns with my business journey, how content creation will look moving forward, and how automation and amplification can work together to create even greater impact.

CHECK OUT THE NEW SHOW - https://pod.co/theautomationshow

SUBSCRIBE ON YOUTUBE

https://www.youtube.com/bluecowmarketing

If you’ve been a listener, a guest, or part of this journey in any way—thank you. Your support has meant everything. The episodes will remain available for you to revisit, and I hope you’ll join me in this new chapter by subscribing to The Automation Show.

Links to the new podcast and YouTube channel are in the show notes.

Thank you for being part of this incredible journey. Here’s to new beginnings!