In this episode of Content 360, we discuss making Instagram work for your business and how Instagram has changed over the last few years.

We believe Instagram is not all about photos and that video content is taking over the platform. We're talking through our biggest tips on algorithm and engagement to ensure your business uses Instagram to its full potential.

We will be going into detail about how to use hashtags, use video content, being seen in the community feed and much more!

Topics covered include:

·     What is Instagram good for?

·      Using Instagram stories and reels

·      Using the platform for service and product-driven businesses

·      How to get the best engagement on the platform

·      Top tips

·     How to use Instagram to be seen as a business

Join us over on social media for more content marketing tips:

LinkedIn → https://www.linkedin.com/company/content360fm/

Instagram → https://www.instagram.com/content_360fm/

YouTube → https://www.youtube.com/channel/UCqg87GXjsobkU5ldQg669GA

Email → Content360uk@gmail.com

In this episode of Content 360, we discuss email marketing and how this marketing tool is beneficial for your business to boost your sales and grow your audience!

We believe email marketing is essential for every business to make sure you speak with your audience with specific demographics by using personalisation and testing. After all, nurturing your audience with email marketing will help you keep their custom.

Talking through our biggest yes and no’s when it comes to how you should be sending your emails, how to reach your specific demographics and the preferred email systems we use for our clients. We hope you put into practice our top tips and spread brand awareness!

Topics covered include:

·      Email Marketing, the do’s and dont’s

·      B2B and B2C

·      Personalisation of target emails

·      Testing of target emails

·      Segmenting emails to target your audience

·      Different email systems to best suit your needs

·      Repurposing content into email marketing

Join us over on social media for more content marketing tips:

LinkedIn → https://www.linkedin.com/company/content360fm/

Instagram → https://www.instagram.com/content_360fm/

YouTube → https://www.youtube.com/channel/UCqg87GXjsobkU5ldQg669GA

Email → Content360uk@gmail.com

In this episode of Content 360, we discuss live video and how Covid has positively impacted this type of marketing.

Due to face-to-face events being cancelled with the worldwide pandemic, marketers changed their marketing strategy. This is where the world of live video streaming became increasingly popular to continue marketing to your audience.

We don't believe this type of marketing will die off now the world is coming back to normal. Cisco predicts that live video will account for 17% of internet traffic in 2022, which means people need to be considering leveraging this form of marketing for their audience.

Topics covered are:

• Types of live video
• How social media platforms have embraced live video
• Benefits of broadcasting online
• Pros and cons of introducing live streaming
• Audience expectations with live streaming
• The process of live streaming
• Tools for live streaming successfully

Join us over on social media for more content marketing tips:

LinkedIn → https://www.linkedin.com/company/content360fm/

Instagram → https://www.instagram.com/content_360fm/

YouTube → https://www.youtube.com/channel/UCqg87GXjsobkU5ldQg669GA

Email → Content360uk@gmail.com