Briget’s Journey as Brand Designer

Alison and Bridget discussed Bridget's role as a brand and website designer, particularly for therapists, coaches, and consultants. Bridget shared her journey into this field, which began when she realized her work should align with her values. She combined her creative background, organizational skills, and love for visual things to create her business. Alison and Bridget also discussed their shared aptitude for both structured and creative work, which they believe is beneficial in their respective roles.

Constraints and Creativity in Branding
Alison and Bridget discuss the benefits of constraints in creativity, particularly in SEO and branding. Alison shares how SEO provides parameters that inspire her writing, while Bridget emphasizes how limitations can enhance creativity. They explore the challenges of personal branding, with Bridget describing her role as an "excavator" who helps clients discover their unique qualities. The conversation touches on the importance of authenticity in branding and the need to resonate with the right audience, even if it means not appealing to everyone.

Rebranding and Updating Business Strategies
Bridget and Alison discussed the process of reverse engineering and rebranding in the context of business. Bridget, who has experience as a professional organizer, emphasized the importance of identifying what is no longer needed and creating a new foundation for growth. They discussed the potential of updating old content to reflect the current brand and the importance of revisiting advice and recommendations to ensure alignment with current values. Alison agreed with Bridget's suggestions and appreciated the conversation.

About Bridget

Bridge specializes in working with coaches, consultants, therapists, organizers, and overall, people who help people. Her superpower is giving you the permission you need to brand your BIZ the way YOU want to. she's been a minimalist since before it was trendy, and organized her friends’ closets for fun as a kid (true story!) Simplifying spaces and creating more room to play are her jam. That, coupled with a background in dance and choreography led her to want to find a way to use both her creative and organizational passions. Sprinkle in some writing and consulting, and over the past 15 years, she's built a business that has given her the flexibility and freedom to work from anywhere. Building brands and websites is the place where she could combine all those skills and help people let go of the cluttered ideas about their brand, and create the space for something they love.