Connecting Consumers and SMBs: Insights on Loyalty Programs with Kate Booth (#724)
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Connecting Consumers and SMBs: Insights on Loyalty Programs with Kate Booth (#724)
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Canada is very well known for its coalition loyalty programs and proprietary programs that expand earn and redemption opportunities through strong partnerships. RMG Loyalty, nearing its 25th year, specializes in small business loyalty solutions and manages partnerships that link SMBs to major rewards programs. Specifically, they have managed SMB programs for the AIR MILES rewards program and More Rewards, which has extended the earning opportunities for members of these programs.
Kate Booth is the President of RMG Loyalty and she has been instrumental in creating successful customer programs, consumer and small business, for RMG Loyalty’s clients. We will get her perspective on the value of B2B/SMB loyalty programs and how consumer programs can benefit from an integrated strategy that considers both consumers and small business owners.
Hosted by Aaron Dauphinee
Show notes:
1) Kate Booth
2) RMG Loyalty
3) AIR MILES rewards program
4) More Rewards
5) Book recommendations: The Science of Scaling