What does it take to turn an idea into a thriving brand? In this episode, Connected Brand host MK Getler-Porizkova sits down with Helaine Knapp, founder of CityRow, to dive into the power of confidence, self-connection, and bold decision-making in building a successful business.💡 In this episode, you’ll learn:✅ How self-awareness shapes leadership and business growth✅ The mindset shifts that helped Helaine scale CityRow from an idea to a fitness empire✅ Why listening—to yourself and others—is a superpower in branding and entrepreneurship✅ The role of confidence in navigating challenges, pivots, and reinventionHelaine shares her personal journey from enterprise tech to disrupting boutique fitness, how she built a brand that resonated with people, and why knowing yourself is the key to making big moves.🔥 Whether you’re an entrepreneur, fitness enthusiast, or brand builder, this conversation is packed with insights on how self-connection fuels long-term success.🔗 Get Helaine’s book "Making Waves": https://www.amazon.com/Making-Waves-Start-Up-Founders-Unexpected/dp/B0CMP7ZXJL📲 Follow Helaine Knapp: https://www.instagram.com/helaineknapp/📺 Watch Helaine on YouTube: https://youtu.be/bqul13lTtzI👉 Subscribe for more episodes on building a Connected Brand!

In this episode of Connected Brand, I sit down with Jason "Yarby" Yarborough, founder of Arcadia, to explore the power of partnerships and community in business. Jason shares his journey from leading partnerships at Drift, Terminus, and PFL to launching Arcadia, a leadership experience that redefines how go-to-market leaders connect. We discuss why authentic relationships—not transactions—drive long-term success, how community ecosystems should be built, and why Arcadia is shaking up the conference model with its outdoor, immersive experiences.Tune in for insights on:✅ The role of trust in partnerships and revenue growth✅ Why most partner programs are buckets, not ecosystems✅ The power of non-traditional gatherings for real connections✅ How community and leadership intersect in businessDon't miss this conversation on rethinking partnerships, leadership, and the future of community-driven business.🔗 Learn more about Arcadia: ArcadiaLeadershipExperience.com🤝 Connect with Yarby: https://www.linkedin.com/in/yarby?📺 Watch on YouTube: https://youtu.be/w0LCpEjvnOI

Women's sports are experiencing unprecedented growth, but how do we sustain the momentum and ensure long-term investment?

In this episode of Connected Brand, we sit down with Therese O’Higgins, Managing Director at Billie Jean King Enterprises, to discuss the business case for investing in women’s sports, the impact of brand sponsorships, and the role of community in shaping the future of sports.

🔥 In This Episode, We Cover:

✅ Why women’s sports are gaining more media coverage & investment than ever before

✅ How brands and investors can authentically support women’s sports

✅ The power of community, advocacy, and storytelling in driving change

✅ The role of Billie Jean King Enterprises in pushing for equity in sports

📢 Join the Movement & Get Involved! Whether you’re a brand leader, investor, or fan, now is the time to step up and support women's sports. Watch, attend, and invest—because representation matters.

🔗 Connect with Therese O’Higgins: https://www.linkedin.com/in/thereseohiggins

🌍 Learn More About Billie Jean King Enterprises: https://www.billiejeanking.com/bjk-enterprises/

📺 Watch the Full Episode on YouTube: https://youtu.be/anyadaxCMMs