New York Times bestselling author and conversion optimization expert Bryan Eisenberg joins Dennis Collins and Leah Bumphrey to share his incredible transformation story. From reversing diabetes without medication to discovering how personal authenticity drives business success, Bryan reveals the powerful connection between the stories we tell ourselves and the results we achieve.

Bryan and Jeffery's latest book is called: "I Think I Swallowed an Elephant: The Stories We Sell, The Success We Build" and is available at Amazon: https://www.amazon.com/Think-Swallowed-Elephant-Stories-Success/dp/1932226249?sr=8-1

• Health drives business performance - Bryan's journey from 277 pounds and diabetic blood sugar levels to optimal health in just 4 months demonstrates how physical transformation enables mental clarity and business success

• Authentic storytelling beats polished personas - Vulnerability and genuine human experiences create deeper connections with customers than carefully crafted marketing messages

• Simple habits create massive results - A 10-15 minute walk after each meal can stabilize blood sugar, reduce aging, and improve overall health and cognitive function

• Stories must evolve with your life - When your motivating story no longer aligns with who you are, it creates friction and prevents progress in both health and business

Books Mentioned:

• "I Think I Swallowed an Elephant: The Stories We Sell, The Success We Build" by Bryan Eisenberg & Jeffery Eisenberg
• "Waiting for Your Cat to Bark" by Bryan Eisenberg & Jeffery Eisenberg with Lisa T. Davis
• "The Rice and Beans Millionaire" by Bryan Eisenberg & Jeffery Eisenberg

00:00:00 - Introduction and Bryan's impressive credentials

00:02:54 - The personal transformation story begins

00:08:17 - Weight loss journey and family motivation

00:11:28 - Business challenges and health decline during COVID

00:14:23 - The shocking blood test results and diabetes diagnosis

00:18:53 - Choosing personal responsibility over medication

00:22:00 - Reversing diabetes naturally in 4 months

00:24:36 - The simple post-meal walking habit that changes everything

00:26:27 - Understanding glycation and the aging process

Dennis Collins

• Website: https://wizardofads.org/partner/dennis-collins/

Leah Bumphrey

• Website: https://wizardofads.org/partner/leah-bumphrey/

Bryan Eisenberg is a multiple New York Times bestselling author and internationally recognized authority in online marketing and conversion optimization. He's been featured as a media expert on CNN and in the New York Times, and has helped thousands of companies including Google, Chase, Hewlett Packard, NBCUniversal, GE, WebEx, and Dell achieve dramatic improvements in their conversion rates and sales. Along with his brother Jeffrey, Bryan has authored several bestsellers including "Call to Action," "Waiting for Your Cat to Bark," "Always Be Testing," "Buyer Legends," and "The Rice and Beans Millionaire."

Connect & Convert is your Sales Accelerator podcast where small business owners learn insider secrets to grow their sales faster than ever. Hosted by Wizard of Ads partners Dennis Collins, Leah Bumphrey, and Producer Paul Boomer, this podcast delivers actionable insights on marketing, leadership, company culture, and sales strategies tailored for small business growth.

In this special edition, our hosts share the origin story of the Connect & Convert podcast. From Dennis's first experiences at Wizard Academy over 20 years ago to how the trio came together to create this resource for small business owners, you'll hear the authentic journey behind their mission to help businesses grow. Learn how they offer free consultations, answer listener questions, and bring their diverse expertise in culture, leadership, sales, and marketing to help small businesses thrive.

In this thought-provoking episode of Connect and Convert, hosts Dennis Collins and Leah Bumphrey tackle the controversial topic of employee accountability and performance standards. Joined by Producer Paul, they debate the ethics and effectiveness of different accountability systems, from Sun Tzu's ancient methods to Jack Welch's infamous 20-70-10 system.

1. The standard set by keeping low performers becomes the standard for your entire company, affecting overall team performance and morale
2. Creating a "magnetic workplace" where people want to work is ultimately the leader's responsibility
3. Effective accountability requires clear, consistent consequences - not just occasional enforcement
4. Fear-based compliance and arbitrary standards can damage workplace culture and drive away top performers

• 00:00:00 - Introduction and welcome
• 00:02:00 - The Sun Tzu accountability story
• 00:05:25 - Jack Welch's 20-70-10 system explained
• 00:09:15 - The impact of keeping low performers
• 00:13:40 - Creating a magnetic workplace
• 00:17:30 - Fear-based compliance vs. genuine engagement
• 00:22:45 - The ethical questions of performance consequences
• 00:27:20 - The deliberately developmental organization concept
• 00:31:10 - Practical takeaways for small business owners

• Dennis Collins: https://wizardofads.org/partner/dennis-collins/
• Leah Bumphrey: https://wizardofads.org/partner/leah-bumphrey/

• "The Art of War" by Sun Tzu
• Jack Welch's 20-70-10 system (vitality curve)
• Deliberately Developmental Organization (DDO) concept
• Free 60-minute business consultation with Dennis and Leah