『Communities of Businesses Supporting Businesses』のカバーアート

Communities of Businesses Supporting Businesses

Communities of Businesses Supporting Businesses

無料で聴く

ポッドキャストの詳細を見る
This concept of businesses supporting businesses is proof that we're stronger together.As I've neared the 1 quarter mark of the completion of the interview goal, I've been trying to find a concise way to put into words the proof that communities of businesses are stronger together. I've got a collection of 23 examples of people who have shared how it a work for them, but I struggle to sum up the "why" behind it.Logically, it makes sense to me that if a business partners with another, they'll cross-promote between each of their individual audiences and customer bases. That will expand their reach to a likely overlapping target demographic. There's also the theory behind the path of the dollar that if a company focuses on providing:A) a solution (ex: refill shops/sustainable brands/technology support), ORB) show love of their community (ex: Charlie Hustle, Series Six, STL STyLe)then, people in that community are likely to buy their products/services. Those purchases bring in revenue that, in part, pays the paychecks and health benefits of the neighbor that works at the company. Both pay taxes that, arguably, fix your roads and fund educators and support staff salaries. Those things are the investments into the future generations of your communities. It supports the value of your hope that you may have purchased as an investment into your family.This is the value of small and local business.Beyond that, if one of those companies (or, imagine, all of those companies...) chooses to partner with another local business (like Series Six & Charlie Hustle have done with local restaurants, nonprofits, and other local businesses), then they each get the benefit of that cross-promotion I mentioned earlier with potentially overlapping target demographics. It also serves as some free marketing for each of them. Especially for an apparel company where the t-shirt itself can serve as a walking advertisement for the apparel company as well as the partnering businesses (or maybe even sports team). That saves both companies money while also potentially increasing profits for both.This allows the company increased revenue to:re-invest in their internal community through increased employment, higher salaries, better benefits for employees...re-invest in their larger external community. This could be:a donation to a local charity (ex: children's hospital, crisis support, environmental or socially responsible efforts) that serves, protects, and/or improves your community.volunteer efforts as a company team with the gift of time.donation drive (ex: gift collection for the holiday season or item drive for a local domestic violence shelter)straight % profit share with local charity (ex: 3% of all proceeds go to [insert charity name].It also doesn't necessity have to be directly to a charity to give back to your community. Support can look a lot of different ways. For a previous rabbit hole about the inner-workings of how nonprofits operate & addressing common misperceptions, see the Making Sense of...Purchase the full Collection of Between the Interviews episodes (includes video option) here or at Patreon.com/CapitalismForGoodAll the ways to find, follow, & support the Capitalism for Good universe: Apple Podcasts (Capitalism for Good) | Apple Podcasts (Capitalism for Green) | Bittersweet Paradox Patreon | Bluesky (Bittersweet Paradox) | Bluesky (Capitalism for Good) | Capitalism for Good’s Between the Interviews Podcast | Capitalism for Good Patreon | Capitalism for Green Patreon | Capitalism for Green: The Blog | Company Mentions | Email Bittersweet Paradox | Email Capitalism for Good | Email Capitalism for Green | Facebook | Instagram (Andrea & her 2026 Goal = No New Things, Only New Experiences) | Instagram (Bittersweet Paradox) | Instagram (Capitalism for Good) | Instagram (Capitalism for Green) | Spotify (Bittersweet Paradox) | Spotify (Capitalism for Good) | Spotify (Capitalism for Green) | The Store, by CFG | TikTok | YouTubeApple | Patreon | Email | Instagram | Spotify | TikTok | YouTube Hosted on Acast. See acast.com/privacy for more information.
adbl_web_anon_alc_button_suppression_t1
まだレビューはありません