『Commerce Beyond Borders』のカバーアート

Commerce Beyond Borders

Commerce Beyond Borders

著者： Renee Hartmann and Chris Baker
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 Hosted by Renee Hartmann and Chris Baker, Commerce Beyond Borders is a future-forward perspective on the rapidly evolving world of commerce and global growth strategies, providing critical insights, innovative tactics and transformative trends shaping the future of global commerce.Copyright 2025 All Rights Reserved マネジメント・リーダーシップ マーケティング マーケティング・セールス リーダーシップ 経済学
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  • The New Wave of Chinese Brands Disrupting Everyone

    The New Wave of Chinese Brands Disrupting Everyone
    2025/12/22
    Why are both international luxury brands and established Chinese players losing market share to local upstarts? In this episode, we sit down with Xiaofeng Gu, founder of Jingzhi Chronicle, to explore the rise of China's challenger brands—and why this disruption is about innovation, not nationalism. From TCM-powered skincare to EVs with business-class lie-flat seats, these brands are leveraging China's manufacturing agility, deep consumer understanding, and mastery of decentralized media to outcompete legacy players. Xiaofeng shares insights on 8 brands redefining what "Made in China" means—and why this is a preview of what's coming globally. Key Topics Discussed: Why the "international brand halo effect" has disappeared in ChinaThree key drivers of challenger brand success: product innovation, emotional connection, and communication masteryHow post-COVID values shifted Chinese consumer prioritiesThe role of globally-trained founders in building sophisticated local brandsWhy Chinese brands are winning on quality, not just priceHow TCM (Traditional Chinese Medicine) is being elevated into luxury beautyThe future of Chinese brands on the global stage Featured Brands: HERBEAST - TCM-powered skincare with reishi mushroom innovationSONGMONT - Luxury accessories (one of only two stores Bernard Arnault visited in China)AVATR - Luxury EV collaboration between Huawei, Great Wall Motors & CATLTO SUMMER - Fragrance house putting Chinese ingredients on the global perfumery mapLUCKIN COFFEE - Efficiency-driven coffee brand now expanding to the USDOCUMENTS - Fragrance and agarwood jewelry brandMAOGEPING - Color cosmetics combining professional artistry with accessible servicesYUSUMTONG - Innovative tea/lifestyle brand Guest: Xiaofeng Gu is the founder of Jingzhi Chronicle, a media platform covering China's emerging luxury, beauty, and lifestyle brands. With deep expertise in the Chinese consumer landscape, Xiaofeng brings unique insights into how local brands are disrupting both international and established Chinese players. Hosts: Renee Hartmann - Globally recognized retail strategist, Fractional CMO, and author of "Next Generation Retail" Chris Baker - Retail and commerce expert with extensive Asia-Pacific experience Key Quotes: "Being an international brand doesn't automatically give you trust anymore. That halo effect has more or less disappeared. You have to prove yourself." - Xiaofeng Gu "Innovative Chinese brands proved they're just as safe, just as effective—and they understand consumers better." - Xiaofeng Gu "Chinese consumers are very smart. They understand a lot of products from international brands are actually made in China. So they're asking: if Chinese brands and international brands use the same source and manufacturing capability, why are you asking for so much more?" - Xiaofeng Gu Resources Mentioned: Jingzhi ChroniclesBernard Arnault's recent China visit Takeaways: ✓ Chinese challenger brands are disrupting based on innovation and consumer understanding, not nationalism ✓ The "international = better" perception has evaporated among Chinese consumers ✓ Product innovation speed, emotional connection, and owning communication channels are key differentiators ✓ This isn't just a China story—it's a preview of global disruption to come ✓ International brands must prove value and can no longer rely on heritage alone
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    54 分
  • Content Is the Game: Inside the Real State of Social Commerce with Dave Morrissey (ex-TikTok & Meta)

    Content Is the Game: Inside the Real State of Social Commerce with Dave Morrissey (ex-TikTok & Meta)
    2025/11/20

    In this episode of Commerce Beyond Borders, we go deep into what actually works in social commerce today — and what doesn’t.

    From London, former Meta & TikTok executive Dave Morrissey joins Renee (in Portugal) and Chris (in Shanghai) for a candid conversation about live shopping, the role of creators, why most brands are doing content wrong — and what the smartest brands are already doing next.

    🔑 Key Insights

    • Live shopping is not the answer for everyone — and most brands are doing it wrong.

    • The TikTok Shop winners are founder-led, community-first brands.

    • Why 40+ videos a month is becoming the new baseline for e-commerce success.

    • AI should power creativity — not replace it.

    • The rise of video search and why TikTok is quietly becoming a rival to Google.

    • TikTok Shop: do you need affiliates, creators, paid ads… or all three?

    • The secret moat now? 👉 Doing the hard things your competitors won’t.

    💬 Favorite Quote from Dave

    “Content is the game. The algorithms will do the delivery. Your only job is to get great at content.”

    🔍 What We Cover

    00:00 – Introductions across Portugal, Shanghai & London 04:00 – From music industry → Meta → TikTok Shop 09:45 – Live shopping: what’s working & what isn’t 16:30 – Why discount-led TikTok strategies are dangerous 22:10 – Content at scale: how brands should build it 28:00 – The role of AI — and where it shouldn’t be used 34:20 – Affiliates vs creators: who actually drives sales? 41:10 – TikTok as a search engine 46:30 – What Western brands can learn from China 52:00 – The principle that doesn’t change: be real, be useful

    📢 Listen Now

    Available on Spotify, Apple Podcasts 🎧 Subscribe to Commerce Beyond Borders for global perspectives on the future of retail & commerce.
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    50 分
  • Entertainment, Community, Trust: Palmstreet’s Playbook for Livestream Commerce

    Entertainment, Community, Trust: Palmstreet’s Playbook for Livestream Commerce
    2025/10/09

    Palmstreet is building what they call the world’s online “Main Street”—and the engagement is wild. In this episode, Chen Li (Founder & CEO, Palmstreet) joins Renee and Chris to unpack the metrics behind their growth: shoppers spend an average of 2.5 hours per day on the app, first-year buyers make ~50–55 purchases, and a $26,000 plant sold live shows how trust plus logistics unlock high-ticket conversions.

    We dig into the formula—entertainment + community + trust + operations—and how Palmstreet productized the “unsexy” bits (shipping, weather checks, protection) to turn livestreams into a dependable channel. Chen also shares which categories win, why repeat purchase frequency matters, and what’s next (hint: beauty is heating up).

    Highlights

    • 2.5 hours/day average time spent per shopper

    • ~50–55 purchases in year one (per shopper)

    • 95% shipped / 5% local; typical U.S. shipping $8–$18

    • Platform trust & logistics: even weather checks pre-ship

    • $26,000 plant sold live—proof that confidence converts

    • Category patterns: uniqueness, repeat purchase, and showmanship

    • Why brands think livestream “doesn’t work” (and how to fix it)

    Topics we cover

    • The origin story: from plant ID app to live shopping marketplace

    • “Shop for the drop, stay for the vibes”: community as a growth engine

    • What actually entertains in a live: hosts, education, and the hunt

    • The operations layer that makes live shopping repeatable

    • Winning categories now (plants, handmade, vintage) and next (beauty)

    • Building trust fast if you’re a new brand (and when to borrow it via creators)

    • The TikTok question: coexistence vs. competition

    • Shipping reality in North America—and how it shapes category fit

    Pull quotes

    • “On average, a shopper spends two and a half hours a day on Palmstreet.”

    • “Our users make 50–55 purchases in their first year.”

    • “We sold a $26,000 plant live.”

    • “Live is entertainment first—but operations make it scalable.”

    About Palmstreet

    Palmstreet is the online Main Street for plants, handmade, vintage, and unique goods, connecting passionate buyers with charismatic sellers through live shopping.

    Guest

    Chen Li — Founder & CEO, Palmstreet

    Hosts

    Renee Hartmann & Chris Baker, Commerce Beyond Borders
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    32 分
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