Colour is Free, Instant, and Everywhere. So Why Aren't We Using It?
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For brands, for commercial photography, for building the kind of visual identity that makes people trust and buy.
But somewhere along the way, I forgot to use it for myself.
This is the first of our joy experiment episodes dedicated to colour, and it is a bit of a confession. Because even as a colour psychology expert, I got so caught up in life lifing, that I stopped consistently putting colour to work as an intentional joy practice on the day-to-day... Something I purposefully set out to rectify this year.
In this episode I walk you through how that is changing: from the rainbow placemats pulled out of a cupboard, to the home renovation I have been putting off for five years, to getting my own colours done properly and discovering I am a Seaside even though my entire personality is Fireside. And the moment I realized doing in-person colour analysis for others, in Lancashire, is one of the most joyful things I have added back into my work.
What we cover:
— Why colour is one of the most underused joy tools we have (even though it is free and accessible right now)
— The specific ways I am using colour for joy this year
— The fear that stops most of us being brave with colour in our homes, and what I think it is really about
— What happened when a colour expert finally got her own colours done
— Why I started offering in-person colour consultations in Lancashire
— What colour harmony actually feels like when you find it for yourself
If you want to find your own colour and personality type, take the quiz: https://go.jnicholesmith.com/quiz
And if you want to go deeper with your personal colours, including the AI tool I built to help you bridge what looks good on you with what you actually love, that is inside the Joy First Substack at https://joyfirstworld.substack.com/ - Available to founding members.
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