We’re serving up a special episode of Color Bar with Kim Opdyke, who’s trading in her usual role as co-host to join us as the COO of DineTec, Sandy Alexander’s dedicated division for the dining industry.

In this episode, Kim takes us behind the scenes of the technology powering one of the most important—and overlooked—marketing tools in the restaurant world: the menu. From data-driven menu optimization to the latest trends in loyalty programs and guest experience, we dive into how brands are working to get more "butts in seats" by creating meaningful, in-restaurant engagement.

Kim’s passion for the dining space and the work DineTec is doing for leading restaurant brands comes through loud and clear—don’t miss this flavorful conversation!

Driving In-Store Traffic in a Digital-First World

With Back to School and Holiday shopping seasons fast approaching, retail brands are looking for new ways to connect with shoppers—and get them back into stores. On this episode of Color Bar, we’re joined by Patsy Koepke, Chief Revenue Officer at Sandy Alexander, to explore the latest trends shaping retail marketing strategies.

From localizing creative and merging digital with physical signage, to the growing influence of Gen Alpha on in-store engagement, Patsy shares how forward-thinking brands are reinventing the retail experience. We also dive into the omni-channel revival, including the surprising comeback of the catalog as a powerful brand tool.

If you're in retail marketing, you won’t want to miss this one.

DSCOOP is more than an event — it’s a global community of HP Indigo Print Service Providers and partners driving the future of print. And this May 14–17, we’re headed to Long Beach, CA for DSCOOP Edge 2025!

On this episode of Color Bar, we are joined by Betsy's fellow DSCOOP Global board members:

• Jon Bailey, CEO of Precision Proco (UK)
• Kelvin Gage, Global Head of Supply Chain for MRM (Sydney, Australia)

Tune in as they talk about:

• The power of DSCOOP connections and how it can shape your business and your network.
• What’s in store for Long Beach 2025 — from cutting-edge conversations on AI’s impact on print, to the push for attracting young talent to the industry
• How the community is embracing the idea of “print reinvented”

If you’ve ever wondered what DSCOOP could mean for your business and personal network, this is your chance to find out.

🎧 Listen in — and then register to join us in Long Beach!
👉 Register now

And when you’re there, be sure to find Betsy, Jon, and Kelvin to continue the conversation in person.

See you in May!