『Color Bar』のカバーアート

Color Bar

Color Bar

著者: Sandy Alexander Inc.
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Color Bar brings you insightful and casual conversations with top marketers, industry experts, and print industry leaders who are shaping the future of print marketing. Hosted by Sandy Alexander, we dive into the hottest trends, cutting-edge strategies, and real-world success stories in print and beyond. Whether you’re a brand looking to amplify your messaging, a marketing pro eager to stay ahead, or an industry leader exploring the latest innovations, this podcast delivers engaging discussions on how print continues to evolve in the digital age.

© 2025 Color Bar
マーケティング マーケティング・セールス 経済学
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  • Color Bar: Building the Bench How the Next Generation Is Reshaping the Future of Print
    2025/12/15

    The future of print isn’t just about technology — it’s about people.

    In this Color Bar conversation, Betsy Davis sits down with Peter van Teeseling of Dscoop to explore one of the most critical topics facing our industry today: how we attract, retain, engage, and inspire the next generation of talent.

    Together, they reflect on early career uncertainty, the power of mentorship, and the responsibility today’s leaders carry in creating workplaces where emerging talent feels seen, supported, and empowered to grow. From redefining career paths to embracing fresh perspectives and evolving leadership expectations, this episode dives into what it truly takes to build a strong, sustainable talent pipeline for the future of print.

    Because the next generation isn’t just joining our industry — they’re shaping it.

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    1 時間 3 分
  • Color Bar Crossover: From Vision to Variable: How Sandy Alexander Brings Personalization to Life
    2025/12/04

    🎙 This episode flips the script.

    In this special Color Bar crossover, Betsy Davis steps to the other side of the mic as she’s interviewed by industry icon Deborah Corn for a candid, wide-ranging conversation on the power of personalization, print, and brand experience.

    Betsy shares how Sandy Alexander helps some of the world’s most iconic retail, dining, entertainment, and lifestyle brands bring marketing to life—through expertly executed print, smart data strategies, and technology platforms like XMpie that enable personalization at scale without losing the magic.

    Together, Betsy and Deborah dig into how brands can turn data into meaningful moments, why personalization is no longer optional, and how the right mix of technology, craftsmanship, and partnership creates marketing that truly connects with consumers—whether it’s in-store, in-hand, or in-home.

    Expect insights, real-world examples, and a fresh perspective as Color Bar’s co-host takes the interview seat and pulls back the curtain on what it really takes to deliver personalized experiences that perform.

    ✨ Bold ideas. Smart tech. Personal connections.

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    40 分
  • “Stamped in Gold: The Story Behind Tiny Tags" with Founder and CEO Melissa Clayton
    2025/11/17

    In this episode of Color Bar, Betsy and Kim sit down with the incomparable Melissa Clayton, founder and CEO of Tiny Tags—the beloved personalized jewelry brand worn by moms, icons, and everyday heroes. Melissa opens up about her path from CPA and stay-at-home mom to visionary entrepreneur, sharing the real, behind-the-scenes story of what it takes to build a brand with heart.

    From bootstrapping and bold pivots to authentic storytelling and building a fiercely loyal community, Melissa brings equal parts wisdom and warmth to every topic. We dig into product innovation, organic growth strategies, retail partnerships, and why cheering on other women in business is not just a value—but a superpower.

    Packed with inspiration, hard-won lessons, and Melissa’s signature honesty, this episode is a must-listen for anyone dreaming big, building something meaningful, or searching for the courage to stay true to their mission.

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    33 分
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