Cole Gordon tells me how to make money.

In this episode, he breaks down the exact path from zero to nine figures, level by level. You'll hear why learning to sell inside someone else's company is a faster path to wealth than starting your own, what it actually felt like to hit $3.9 million a month and still be miserable, the $150K conversation with Patrick Bet-David that changed how he thinks about his business, the three things that keep great employees from leaving, and why he launched five initiatives at once and nearly killed his momentum. This is one of the most tactical and honest conversations about building a real business.

Chapters: 0:00 Over $100M Cash Collected 0:10 Level 1 Zero to $10K 2:51 The First $10K and Bartending at Night 4:05 Reading How to Get Rich During a Bar Shift 5:23 Find a Fast Growing Company and Learn the Most Valuable Skill 7:15 First 30 Days on His Own He Did $100K 9:20 Go Where the Action Is Not Where the Stability Is 12:24 The Habit You Need to Break to Get Out of the Cycle 14:12 Level 2 $100K a Month 19:46 Why He Hit $100K a Month So Quickly 22:32 Zero to $2.5M a Month in Under Two Years 38:55 Level 3 Managing the Front Lines 44:09 Tormenting People Into Greatness and Why He Stopped 47:18 Smoothing Out the Edges With Coaching 51:12 Three Things That Keep Great Employees From Leaving 54:00 The Mistake After Hitting $1M a Month 54:48 $3.9M a Month and Still Not Happy 56:17 The $150K Conversation With Patrick Bet-David 58:10 The Big Mistake That Cost Him Momentum 1:07:00 Level 4 Managing the Managers 1:22:44 Level 5 Nine Figures and Beyond 1:25:19 Going Upmarket and Changing the Pricing Model 1:27:34 The One Step Away Rule 1:29:33 The One Step Away Rule Applied to His Business 1:33:07 Your Executive Team Should Be Entrepreneur Level 1:34:21 Do You Fire Fast 1:34:26 Red Flags and Pattern Recognition 1:36:07 What He Wants His Team to Say About Him 1:37:08 When Did Purpose Start Mattering More Than Money 1:38:44 Marriage and What He Thinks It Will Change 1:39:30 He Wants Three Kids 1:39:52 Being a Present Dad and Having It All 1:40:32 An Integrated Life Not a Balanced One 1:40:48 The Trait That Makes Him Impossible to Bet Against