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Beauty industry leader Liza Rapay joins Lara Schmoisman on Coffee Nº5 to unpack the strategy behind Cosmoprof’s global success, how brands can actually win at trade shows, and why purpose-driven leadership always scales better.

We'll talk about:

• Why building a show like Cosmoprof takes strategy—not just sparkle.
• What most beauty brands get wrong about trade shows.
• The mindset shift every founder needs before exhibiting.
• What Beauty New York is—and why it’s being called the Fashion Week of Beauty.
• Why storytelling, not just samples, makes or breaks a brand’s success.
• The resilience of the beauty industry (even through tariffs and global change).

For more information, visit Liza Rapay's LinkedIn.

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Also, follow our host Lara Schmoisman on social media:

Instagram: @laraschmoisman

Facebook: @LaraSchmoisman

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Lara Schmoisman sits down with Elizabeth Robillard, eTail Portfolio Director, to talk retail strategy, evolving search trends, content that connects, and how to avoid falling for industry buzz. This episode of Coffee Nº 5 is packed with insight for retail marketers, brand leaders, and founders navigating the future of omnichannel commerce.

We'll talk about:

• Why AI fatigue is real—and how to shift the conversation.
• What consumers are actually searching for (and what they’re ignoring).
• Why SEO, social, and email shouldn’t live in silos.
• What makes a retail event valuable—and what doesn’t.
• Why your content strategy has to work harder than your booth.
• The power of research, not trend-chasing.
• How the best brands are adapting—without burning out their teams.

For more information, visit Elizabeth Robillard's LinkedIn.

Subscribe to Lara’s newsletter.

Also, follow our host Lara Schmoisman on social media:

Instagram: @laraschmoisman

Facebook: @LaraSchmoisman

Support the show

Send us a text

Communications strategist Jeanne Meyer joins Lara Schmoisman on Coffee Nº 5 to talk brand voice, reputation management, and crisis comms—from her work at EMI Music to major brand turnarounds at Toys R Us and Unilever. Learn how to build brand trust, adapt messaging across platforms, and lead with clarity in a noisy, fast-moving media landscape.

We'll talk about:

• Why consistency across platforms is make-or-break for brand trust
• Crisis comms vs. PR: What’s the difference and why it matters
• How to build a “reputation bank” before you need it
• The problem with performative messaging in today’s cultural landscape
• Why strong brand pillars are more relevant than ever
• Communication isn’t just talking—it’s listening

For more information, visit Jeanne Meyer's LinkedIn.

Subscribe to Lara’s newsletter.

Also, follow our host Lara Schmoisman on social media:

Instagram: @laraschmoisman

Facebook: @LaraSchmoisman

Support the show