SEO is not dead — and it’s definitely not optional if you want to grow beyond referrals and social media.

In this episode of Coffee & Conversions, I’m walking you through five practical SEO steps every small business owner can take to optimize their website — starting today. These are the same SEO foundations I use with my clients to help their websites show up in Google and AI-powered search.

I also break down why SEO still matters in the age of AI, why most DIY websites never get found, and how small changes to your copy and structure can completely change your visibility.

By the end of this episode, you’ll know:

• Exactly what 5 SEO steps to focus on first
• Why keywords still matter (even with AI)
• How to tell if Google and AI can understand your website
• When to DIY, when to get help, and what actually moves the needle

If you want support deciding what to do first, you can book a 1-hour SEO strategy call. If you want it fully done for you, my SEO Foundations & Implementation service is linked in the show notes.

This episode is for the small business owner who’s ready to stop guessing and start building something that actually works.

SEO Monitoring Tools Guide

One Page SEO Checklist

See show notes -https://bypwdesigns.com/small-business-seo-checklist/

P&W Designs:

SEO Services

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If you’re a small business owner and someone could search what you do + your city… but you’re not showing up, this episode is for you.

In this episode of Coffee & Conversions, I’m breaking down five quick local SEO wins that actually move the needle. Not theory. Not trends. The same strategies I use with real clients to help service-based businesses show up in Google when it matters most.

We’re talking Google Business Profiles, location keywords, reviews, technical setup, and the biggest mistakes I see small businesses making that keep them invisible online.

If you’re tired of chasing algorithms, posting nonstop on social media, and wondering why your website isn’t doing its job, this episode will give you clarity and a clear next step.

Local SEO doesn’t have to be complicated. It just needs to be done right.

SEO Monitoring Tools Guide

One Page SEO Checklist

See show notes -https://bypwdesigns.com/small-business-seo-checklist/

P&W Designs:

SEO Services

Visit my Website

Watch on YouTube

Follow me on Instagram

Pinterest is a search engine.

So if you’re not using keywords for Pinterest strategically, your pins can look amazing… and still go nowhere.

In this episode of Coffee & Conversions, I’m focusing on Tailwind’s new keyword research tool (beta) and how it helps you find the keywords people are actually searching on Pinterest — without spinning your wheels.

This is NOT a step-by-step tutorial (I cover that visually in the blog + YouTube). Instead, I’m giving you the strategy behind the tool so you know what to look for, what matters, and how to choose keywords that can drive real traffic.

Inside this episode, I cover:

• What Tailwind’s keyword tool shows you (demand, related suggestions, and “resonance”)
• How to tell the difference between keywords that help vs. keywords that waste your time
• Why diversifying keywords across your pins matters (especially if you batch content)
• The keyword mistakes that quietly tank reach (vague boards, trend-chasing, mismatched links)
• When Tailwind helps most — and when I still start with Google Search Console first

If Pinterest feels like you’re posting without knowing why, this episode is your clarity moment. Grab your coffee - and let’s make your Pinterest strategy way more intentional.

Visit the Course Page - https://bypwdesigns.com/pinterest-marketing-course

See show notes - https://bypwdesigns.com/tailwind-keyword-research-pinterest/

P&W Designs:

FREE - Your Ultimate Pinterest Marketing Guide

FREE - Is Pinterest Right for Me?

See my Services

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