『Coca-Cola: The Most Valuable Feeling in the World | Greatest Companies EP11』のカバーアート

Coca-Cola: The Most Valuable Feeling in the World | Greatest Companies EP11

Coca-Cola: The Most Valuable Feeling in the World | Greatest Companies EP11

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Coca-Cola sells sugar water, so why has it stayed one of the world's most valuable brands for over a century? We trace how a copyable product built a moat out of feeling, distribution, and memory, and what that teaches you about a real competitive edge.

Read the full story in the book, The Greatest Companies: How the World's Best Businesses Were Built — https://www.amazon.com/dp/B0H659DJGP?tag=completetr008-20

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