Today’s guest is Molly Binetti, the Director of Women’s Basketball Performance at the University of South Carolina — one of the most dominant programs in college basketball.

Over eight seasons with the Gamecocks, she’s helped build a championship culture grounded in consistency, connection, and care.

Molly’s approach to training goes far beyond sets and reps. Her philosophy centers on coaching the human first — creating environments where athletes feel empowered, not commanded.

In this conversation, we explore:

• how NIL is reshaping college sports
• how leadership evolves when athletes become brands
• and why autonomy and trust are the real competitive advantages in high-performance environments.

From the chaos of her first season to Final Fours and Championships, Molly shares how great programs aren’t built on control — they’re built on collaboration.

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