Coach K Court Gets New Sponsor | ACC Basketball News
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Coach K Court Gets New Sponsor | ACC Basketball News
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Duke’s legendary Cameron Indoor Stadium is getting a corporate makeover—Coach K Court now sports the Edward Jones logo, part of a $34M four-year deal through Learfield Sports, joining rivals like North Carolina and Oregon. This marks a bold shift in college athletics, where tradition meets commerce as schools scramble for revenue to stay competitive. While some may balk at branding on hallowed grounds, it’s becoming the new norm—and for Duke, this fresh cash infusion could fuel their push to remain basketball royalty.
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