The most compelling marketing doesn't come from slick campaigns or catchy slogans—it emerges from authentic personal narratives that reveal why we do what we do. Mindfulness teacher and keynote speaker Trish Tutton joins us to explore how digital storytelling captured the pivotal moment that shaped her life's purpose.

Discover how your authentic narrative might become your most powerful tool for reaching others.

Episode Key Messages

• Every business comes from a story, especially purpose driven businesses
• Digital storytelling allowed Trish to share her pivotal life experience with potential clients before they even meet her
• Creating a succinct 3-minute digital story helped Trish refine her keynote presentations
• Selecting images for digital storytelling requires thinking in metaphors and considering emotional impact
• Sharing personal stories of loss creates connection through our common humanity
• Trish teaches mindfulness techniques that can be practiced in under 5 minutes daily
• Creating digital stories can be healing for the storyteller while also serving business purposes

Other Links Mentioned

• Watch Trish’s digital story
• Read this episode's blog post
• Check out Trish's Worry Less, Live More course and her Mindful Mornings journal
• Watch the Look Back video about Ep 30 with Dr. Carmen Logie

Learn more about Trish Tutton here.

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What happens when a simple four-minute digital story manages to capture the essence of a centuries-old military band tradition? For Katlyn Lamont, a registered psychotherapist and newly-trained digital storytelling facilitator, the answer came in the form of tough military veterans moved to tears.

Katlyn's journey with Common Language Digital Storytelling began unexpectedly when her youth addiction agency secured her a last-minute spot in facilitator training. With a background in media production from high school, she quickly found herself rekindling dormant creative skills. But the real magic happened when she faced a moment of clarity the morning of the story circle, scrapping her original draft to instead document her experience with the Lincoln and Welland Band.

The story captured a pivotal moment for the band, which had played for the Lincoln and Welland Regiment since the War of 1812 but had recently received a cease and desist order, threatening their identity and traditions. Despite being relatively new to the band, Katlyn found herself documenting not just a musical group, but a living historical legacy kept alive by combat veterans whose service photos she incorporated into her digital story.

When she gathered band members for a screening, complete with popcorn and snacks, Katlyn was worried they'd find inaccuracies. Instead, she witnessed hardened veterans brought to tears. Her band president summed up the impact perfectly: "What we've been trying to say to the community and to the regiment for months, you've just summed up in four minutes." The film quickly spread beyond that screening room to social media, and local politicians.

The power of digital storytelling lies not just in its emotional impact but in its ability to advocate where traditional communications fall short. As Katlyn discovered, sometimes a personal narrative can accomplish what countless emails, letters, and meetings cannot. Whether you're looking to preserve history, drive organizational change, or simply document meaningful moments, digital storytelling offers a uniquely powerful medium that resonates across generations and bureaucratic boundaries.

Ready to explore how your story might create ripples of change? Discover more about Common Language DST facilitator training here.

Other Links Mentioned

• Watch Katlyn's digital story
• Learn more about the Lincoln & Welland Band
• Read this episode's blog post
• Watch the Looking Back video for Ep 29 about DST in Research

Learn more about Katlyn through the blog post.

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When Laryssa Lamrock created her digital story "Enveloped," she never anticipated how profoundly a four-minute video would transform her advocacy work with military families. As the National Strategic Advisor for Families at the Atlas Institute for Veterans and Families, Laryssa brings her lived experience as a military spouse, daughter, and mother to her work supporting those affected by service-related mental health challenges.

The conversation explores the many ways digital stories become catalysts for healing and connection – from introducing presentations to facilitating psycho-educational workshops for family members affected by PTSD. We also discover how Laryssa's experience informed her work co-hosting the Mind Beyond the Mission podcast, where she brings the family perspective to conversations about military mental health.

Episode Key Messages

0:00 Introduction to Laryssa Lamrock

2:33 Creating a Digital Story at Atlas

5:12 Enveloped: Laryssa's Personal Digital Story

9:33 Sharing Digital Stories with Others

18:48 Supporting Young Adults' Storytelling Journey

25:37 Mind Beyond the Mission Podcast

28:20 Legacy Stories and Final Thoughts

Other Links Mentioned

• Watch more digital stories from Atlas Institute
• Check out the Mindkit website
• Watch the Caregivers in the Wild episode mentioned
• Listen to the Co-Created episode with Joy Pavelich mentioned
• Read this episode's blog post
• Watch the Looking Back video about Ep 28 with Wellspring Alberta

Learn more about Laryssa Lamrock here.

Hosted on Acast. See acast.com/privacy for more information.