What happens when a creative mind, a startup operator, a cancer survivor, and a humanitarian all live inside the same person?
In this episode of Clover, I sit down with Melissa Wood, founder of Formis and Curate, to explore the winding path that led her from a small town in North Carolina to the startup ecosystem in Austin. Melissa’s story spans early tech startups, design and photography, turning down life-changing opportunities, surviving cancer, humanitarian work in Ethiopia, and building companies rooted in solving real-world problems.
What stood out most was Melissa’s ability to notice gaps others accept as normal; and then build solutions around them. Whether helping homeowners navigate renovations through Formis or simplifying conference experiences through Curate, her work is driven by a simple question: “Why doesn’t something better exist?”
This conversation is about resilience, leadership, community, and the unexpected ways life experiences shape the companies we build.
In this episode, we discuss:
- How an accidental discovery of Photoshop in the mid-1990s launched Melissa’s career in technology and design.
- Why she walked away from opportunities—including an early chance to join the team behind Me.com—and how she evaluates big decisions.
- The life-changing impact of surviving cancer and how that experience influenced her approach to work, family, and entrepreneurship.
- What she learned from living and working in Ethiopia, including lessons about community, presence, loyalty, and leadership.
- How she built Curate, an AI-powered event discovery platform, in just days using no-code and AI tools after identifying a problem she’d personally experienced for years.
- Why trust breaks down in industries like home renovation and how technology can create transparency, alignment, and accountability.
Notable Quotes
“Trust isn’t built in one big moment. It’s built through patterns.”
“The best products are born from real experiences.”
“If the system reflects that someone is being heard and understood, it creates a feeling of partnership.”
Resources & Links Mentioned
- Formis – AI-powered platform designed to improve transparency and communication in home renovation projects.
- Curate – Event discovery and scheduling platform helping people navigate conferences, tech events, and community gatherings.
- Lovable – AI-powered development platform Melissa used to build an early version of Curate.
- Claude – AI assistant Melissa uses for ongoing product development and iteration.
- FoundHers – Austin-based organization supporting women founders and entrepreneurs.
- South by Southwest (SXSW) – The event experience that inspired Curate.
- Austin Tech Week
- LA Tech Week
- Austin TV Festival
Melissa’s story is a reminder that entrepreneurship doesn’t always begin with a grand vision. Sometimes it starts with a frustration, a life experience, or a problem you simply can’t stop thinking about and the courage to do something about it.