Close More Loans: Mortgage Leads & Sales Strategies with Chad Church

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Close More Loans: Mortgage Leads & Sales Strategies with Chad Church

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Ever wondered how top loan officers close more deals and turn online leads into loyal clients? In this all-in-one episode of Market Shares, Tony Blodgett sits down with Chad Church, SVP of NAF Leads, to reveal the inner workings of mortgage lead generation, call centers, retail operations, and the strategies that make New American Funding a standout in the industry.

From mastering refinance opportunities to understanding client psychology, building local relationships, and selling smarter with visual, auditory, and kinesthetic techniques, this episode is packed with actionable insights for any mortgage professional looking to boost conversions and retention.

Topics We Cover:

Behind-the-scenes of mortgage call centers and lead distribution
How consumer direct and retail loan officers work together
Capturing cash-out and rate-and-term refinance opportunities
Pivoting call centers to purchase-focused leads and NAF Homes
Partnering with realtors while maintaining client trust
Local Buyer Connect: doubling conversion through relationships
Sales fundamentals: mindset, listening, asking for the transaction, and closing deals
Identifying visual, auditory, and kinesthetic clients for better communication
Using CRMs, texts, emails, and in-person strategies to future-proof your business
Understanding consumer behavior and online lead trends

🏠 Unlock the strategies, relationships, and tools that top loan officers use to grow their business—this episode is your ultimate guide to mortgage lead success.
🔔 Don’t miss out! Subscribe and stay ahead of the game with Market Shares.
📌 New episodes drop every Friday at 10 AM PT!

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