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AI ads are getting louder, funnels are getting messier — and creators are officially over it. Joanna and Michelle break down what’s actually going to work in 2026 (and what’s quietly dying).

What You’ll Learn:
How AI saturation is creating a huge opportunity for human-first creators
Why milestone-based planning beats traditional goal setting (especially if you “fall behind”)
Which digital products, offers, and formats are gaining traction — and which are losing steam

Timestamps:
04:45 – Introduction
04:45 – Why New Year goal-setting keeps setting creators up to fail
06:30 – The milestone mindset that finally gets projects finished
14:45 – AI ads, brand laziness, and the authenticity advantage
23:10 – “Fly-on-the-wall” content and the rise of voyeur-style marketing
27:15 – The slow death of massive async courses
31:40 – Simpler funnels, easier buying, and what customers actually want

References & Resources:
AI-generated ads
Digital memberships
Online communities
In-person retreats
Hannah Louise Poston

Join the list, get the tea, tips & tools that convert: https://clickteasepodcast.substack.com/subscribe

📱 Social: @themichellepualani | @joanna_atwork
📩 Michelle: hello@michellepualani.com
🌐 Joanna: millennialmktr.com

📅 10-Day Course Creation Challenge (Joanna)
💻 Build a Successful Online Business Using Kajabi
🎙️ Get Descript for Podcasting
✅ Try Out Monday.com

Send us a text

✅ Subscribe to our companion Substack:
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Still setting vague goals and hoping for the best? This episode breaks down how to plan 2026 with clarity, focus, and momentum—without burnout, shame, or chasing goals that don’t actually move the needle.

What You’ll Learn:
How to reflect on your year using data and intuition to make smarter decisions
How the 80/20 rule reveals what’s actually making you money (and what to cut)
How to turn big goals into action-based plans that actually convert

Timestamps:
00:00 – Why goal setting matters more than ever heading into 2026
01:05 – Why goal setting matters more than ever heading into 2026
05:45 – Reflection first: using data, metrics, and honest self-review
12:10 – The 80/20 rule and cutting what drains your time and revenue
18:40 – Taking inventory of business, health, and personal life
25:55 – Visioning your future identity and life by design
31:20 – Turning goals into 90-day sprints and action-based behaviors

References & Resources:
Pareto Principle (80/20 Rule)

Join the list, get the tea, tips & tools that convert: https://clickteasepodcast.substack.com/subscribe

📱 Social: @themichellepualani | @joanna_atwork
📩 Michelle: hello@michellepualani.com
🌐 Joanna: millennialmktr.com

📅 10-Day Course Creation Challenge (Joanna)
💻 Build a Successful Online Business Using Kajabi
🎙️ Get Descript for Podcasting
✅ Try Out Monday.com

Send us a text

Get each week’s summary in your inbox — plus on-demand alerts when something big breaks 👉 https://clickteasepodcast.substack.com/

What do M&M’s, Coca-Cola, Hershey’s Kisses, and John Travolta have in common? Holiday ads that don’t sell hard, but sell feelings—and quietly win wallets through nostalgia, repetition, and cultural timing.

What You’ll Learn:
How top brands use characters, familiarity, and emotion instead of aggressive CTAs
Why repetition and simplicity outperform over-produced content
How AI, nostalgia, and pop culture shape modern brand trust

Timestamps:
00:00 – Introduction
01:15 – Why Character-Driven Branding Works (M&M’s)
07:45 – Celebrity Nostalgia & Instant Attention (Capital One + Grease)
14:30 – Dopamine, Tapping Cards & Emotional Triggers
21:00 – Minimalism & Repetition in Holiday Ads (Hershey’s Kisses)
26:45 – Coca-Cola, AI Commercials & 30 Years of Consistency

References & Resources:
M&M’s Holiday Commercials
Capital One Quicksilver
John Travolta
Hershey’s Kisses Holiday Ad
Coca-Cola “Holidays Are Coming” Campaign
AI-generated advertising

Join the list, get the tea, tips & tools that convert: https://clickteasepodcast.substack.com/subscribe

📱 Social: @themichellepualani | @joanna_atwork
📩 Michelle: hello@michellepualani.com
🌐 Joanna: millennialmktr.com

📅 10-Day Course Creation Challenge (Joanna)
💻 Build a Successful Online Business Using Kajabi
🎙️ Get Descript for Podcasting
✅ Try Out Monday.com