Chris Orlob, Founder and CEO of pclub.io, shares his journey from product marketing to sales leadership and discusses how to effectively develop sales teams in today's challenging environment. He offers a practical framework for setting clear expectations and explains why systematic skill development is now a strategic necessity rather than just a nice-to-have.

• Chris developed his "three pillars" framework for sales leadership: managing people, managing pipeline, and managing the business
• The most effective leaders make "the enemy the bar, not you" when coaching underperformers
• Creating a detailed "WGLL" (What Good Looks Like) document transforms how you set expectations and evaluate performance
• We're facing a "go-to-market skills crisis" driven by economic shifts, workforce changes, and increasingly sophisticated buyers
• Revenue per rep has replaced headcount as the critical metric for go-to-market excellence
• Skill capacity should be treated as a board-level metric rather than an afterthought
• Many high-performing leaders struggle with coaching B-players because they lack patience and clear frameworks
• Assessing whether underperformers have both the potential and desire to improve should guide your coaching approach

Connect with Chris on LinkedIn or visit pclub.io to learn more about systematically developing sales skills.

Music by Ben Cina & Ayler Young