Cleaning Up the Noise: Establishing a True Data Strategy with Marge Enrique
カートのアイテムが多すぎます
カートに追加できませんでした。
ウィッシュリストに追加できませんでした。
ほしい物リストの削除に失敗しました。
ポッドキャストのフォローに失敗しました
ポッドキャストのフォロー解除に失敗しました
Cleaning Up the Noise: Establishing a True Data Strategy with Marge Enrique
-
ナレーター：
-
著者：
このコンテンツについて
Send us a text
In this episode, Chris and Anne talk with Marge Enrique about her extensive journey in transforming her company's approach to marketing data, emphasizing the importance of moving beyond simple last-touch attribution to a more comprehensive multi-touch model using tools like HyLy and Remarkably. Enrique details her strategies for data cleaning, source tracking, and building in-house attribution models, contrasting the performance of different marketing channels like Zillow, Apartment Ratings, and paid social against traditional paid search. Finally, the conversation briefly shifts to a humanitarian project by her parent company, City View, to fast-track home rebuilding after the Los Angeles wildfires. You won't want this episode to end.
Flamingo - Resident Retention App
400K+ units use Flamingo’s Resident Retention Platform to stop Retention Leak & hit 63%+ retention.
Find more of The Apartment Department exclusively on our Substack. Subscribe for articles and new episodes straight to your inbox.