CinemaCon Confirmation: Hollywood Commits to More Movies in Theaters!
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CinemaCon Confirmation: Hollywood Commits to More Movies in Theaters!
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概要
For years, the narrative was dominated by "streaming-first" mandates, but 2026 marks the year the industry realized that the prestige and massive revenue potential of a global theatrical release cannot be replicated on an app.
This shift is most visible in the aggressive new stance taken by Paramount under David Ellison, who has moved away from the shortened pandemic-era windows to a firm 45-day theatrical exclusivity period, promising a high-volume output of 30 films a year to keep seats filled.
Perhaps the most shocking signal of this new era is Netflix’s presence at CinemaCon; the streaming giant is now actively courting theater owners to explore a broader theatrical presence, acknowledging that the big screen is the ultimate marketing engine for cultural relevance.
As studios move away from the "direct-to-streaming" experiment, the theatrical window is being restored as the primary engine of the film economy, proving that in 2026, the theater is no longer a secondary option—it is the priority.
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