Most entrepreneurs say they want freedom…

Then they build a job.

In this episode of Inside Marketing with MarketSurge, Reed Hansen sits down with Chris Kille — founder, operator, and successful multi-seven-figure exit — to unpack what actually separates founders who scale from those who stay stuck.

Chris didn’t just “hire a VA.”

He rebuilt his entire business around systems.

After spending years buried in admin, stuck doing $10/hour tasks, and slowly starting to resent the business he built, Chris discovered something powerful:

👉 Hiring help isn’t the solution.
👉 Systems are.

By installing operational structure, delegating intentionally, and leveraging global talent the right way, he built one of the leanest businesses his acquirer had ever seen — and walked away with a life-changing exit.

Now, he helps founders stop being the bottleneck and start operating like real CEOs.

This episode is packed with tactical insights on delegation, global talent, micro-niching, and building a company that doesn’t depend on you to survive.

💡 What You’ll Learn:

Why hiring a VA without systems will fail (almost every time)

The 7-day time study that exposes where founders waste hours

The difference between an Operator and a CEO

Why “80% done by someone else” beats 100% done by you

How Chris built the leanest business his buyer had ever acquired

Why micro-niching changed everything in his exit strategy

Realistic expectations about global talent (and what most founders get wrong)

The books that reshaped how he builds and delegates

📚 Books Mentioned:

Who Not How

Buy Back Your Time – Dan Martell

Surrounded by Idiots

🔗 Connect with Chris Kille:

Instagram: https://www.instagram.com/iamchriskille/

Facebook: https://www.facebook.com/chris.kille.9/

LinkedIn: https://www.linkedin.com/in/chriskille

📩 DM him the word “REED” on Instagram for his free Ultimate Guide to Virtual Assistants.

🚀 About Your Host – Reed Hansen

Reed Hansen is Chief Growth Officer at MarketSurge and a seasoned digital marketing executive who has helped scale startups to Fortune 500 companies through innovative, data-driven strategies .

At MarketSurge, we help businesses turn scattered tools into scalable growth systems:

👉 A Customer Relationship Management platform built for service and product businesses focused on growth.
👉 Never miss a customer message.
👉 Manage all communications and contacts in one place.

Because your next breakthrough shouldn’t be a guess.

🧠 Want to grow smarter, faster, and louder?

🌐 Website: https://marketsurge.io

🎙️ Podcast: https://marketsurge.transistor.fm/

📘 Facebook Page: https://www.facebook.com/profile.php?id=100035121171654

💼 LinkedIn: https://www.linkedin.com/company/marketsurgeio

🐦 X / Twitter: https://x.com/marketsurging

📸 Instagram: https://www.instagram.com/marketsurging/