Childbirth Education's Real Competition with Ashley Brichter, CEO of Birthsmarter.
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What keeps expecting parents from signing up for childbirth education? It isn't necessarily another class. More often, it's the feeling that there simply isn't enough time.
In this episode of the Ask the Doulas Podcast, Kristin Revere sits down with Ashley Brichter, founder and CEO of Birthsmarter, to explore how modern childbirth education must evolve to meet the realities of today's busy families. They discuss why traditional childbirth classes often compete with packed schedules rather than other educators, how to make prenatal education more accessible, and what parents truly need to feel confident heading into labor, birth, and the postpartum period.
Whether you're expecting your first baby or supporting growing families as a birth professional, this conversation offers practical insights into creating realistic, engaging education that empowers parents without overwhelming them.
In this episode, you'll learn:
- Why time is the biggest barrier to childbirth education
- How today's parents consume information differently
- What essential topics every childbirth class should cover
- Ways to fit birth preparation into a busy schedule
- How quality education can improve confidence and birth experiences
Connect with Ashley Brichter and learn more about Birthsmarter.
If you enjoyed this episode, subscribe to the Ask the Doulas Podcast, leave a review, and share it with an expecting parent who could benefit from evidence-based birth education.
This episode is sponsored by Cozy Earth. Use the code GOLDCOAST to receive a discount of up to 20 percent off.
Subscribe to our newsletter, check out Kristin Revere’s birth and baby book, and see more about our doula services & online courses below:
https://linktr.ee/goldcoastdoulas