In this episode, Adrianne Agulla, CEO of Hamilton Heights Child Development Centers in Nebraska and the true definition of an education entrepreneur, joins Kris. Adrianne shares how she went from working in the corporate world to owning six successful daycares and a catering business called Milton’s Amazing Kitchen. Together, she and Kris talk about growing from three to six locations, empowering a leadership team, using VAs to streamline operations, creating a strong scorecard, and what it really takes to scale with excellence. Adrianne goes through the very real ups and downs of growing with intention and building a company that inspires.

Key Takeaways:

[6:19] Adrianne owns and operates Hamilton Heights Child Development Centers, with six centers across Nebraska. She originally purchased three as a package in 2017 and has grown from there. She also owns Milton’s Amazing Kitchen, a catering company focused on child nutrition.
[8:27] Hamilton Heights believes that it’s their professional responsibility to protect childhood from all of the external threats in today’s world, and they have a focus on play.
[9:31] Adrianne’s earlier career included leadership roles at Coca-Cola and ConAgra, before pivoting into child care.

[11:30] She juggles the business while raising three busy teenagers.

[13:46] Adrianne shares reflections plus a funny story about upgrading her wardrobe from a trip to Vietnam.
[15:19] What benefits Adrianne has found being part of the highest-level membership of the Child Care Success Academy: the Empire level.
[22:15] She explains her leadership structure, including a director of ops, finance lead, and a high-tenure team.

[24:15] The leadership team meets weekly to review scorecards and KPIs. Accountability plus support equals success.

[28:55] Adrianne shares how she works with three virtual assistants (VAs), including one for marketing, one for data and reports, and one for administrative support.

[31:05] She talks about the industry-wide challenge of attracting and retaining staff and how her company stays focused on its leadership vision.

[38:37] Her 2025 goals: simplify, streamline, and build an even stronger team.

[40:55] Why she acquired a catering business and how it’s improved their food program and opened new business channels.

Quotes:

• “We say that we’re very serious about play. And we believe that it’s our professional responsibility to protect childhood from all of the external threats in today’s world.” — Adrianne [8:27]

• “That combination of loyalty and commitment and tenure and then new energy and new ideas and fresh faces, has created a really, I think, a unique and just a sustainable culture.” — Adrianne [9:12]

• “We are working to create an Early Learning Company that inspires because of the opportunity it creates for staff, families, and children, and so we are just trying to be single-mindedly focused on what it means to create abundant opportunities for our staff from a professional development standpoint, from a wage standpoint, and from a benefit standpoint.” — Adrianne [34:40]

Sponsored By:

ChildCare Education Institute (CCEI)

Use code CCSC5 to claim a free course!

Mentioned in This Episode:

Kris Murray

@iamkrismurray

The Child Care Success Company

The Child Care Success Academy

The Child Care Success Summit

Grow Your Center

Childcare Education Institute: use code CDARenewal22 to get $100 off your renewal

Hamilton Heights Child Development Center

Milton’s Amazing Kitchen

Zac Alcampo, Creative Director at Grow Your Center, brings a fresh perspective to leadership, culture, and creativity in early education. With two decades of experience in the gaming industry, Zac is a dynamic entrepreneur and inventive strategist who has helped build immersive digital experiences that merge gamification, artificial intelligence, and user engagement. Now, he’s applying those same ideas to the world of child care — reimagining everything from team collaboration to marketing to parenting itself.

In this episode, Zac joins Kris to talk about gamification in parenting, business, and leadership. They cover how AI can boost productivity and creativity, how to use jam-style collaboration in your team culture, and how behavioral design can be a powerful tool in both the classroom and the breakroom.

Key Takeaways:

[6:15] Kris shares her summer travel adventures and spiritual coaching work.
[7:48] Zac joins from Minsk, Belarus, where he splits his days between parenting and leading creative tech projects.

[9:12] Zac explains how his video game industry background led him to gamify tools at Grow Your Center.
[13:24] From Microsoft to Bangkok startups, Zac’s global career shaped how he solves problems creatively and at scale.
[18:23] He shares how he co-parents a bilingual preschooler and how every moment becomes a playful game.
[25:51] Fun fact: Zac is a seasoned street dancer and battle organizer who once crowdfunded a street culture festival in Thailand!
[33:07] Kris and Zac talk about the tools that the GYC team uses to build next-level content.

[37:48] Zac explains how “art directing” AI is the key to using it effectively. It’s not about replacing creativity but amplifying it.
[45:31] Zac outlines the structure of a “session” — collaborative cycles that build energy, creativity, and connection.

[48:26] Gamification isn’t just games; it’s strategic behavior design. Done well, it increases engagement without being overwhelming.

[53:45] Ideas for using gamification in parent events, leadership retreats, classroom behavior, and team training.
[55:08] Tip: Split leaderboards into categories so everyone has a lane where they can win and feel valued.
[56:28] S3 clients will soon see new gamified systems for onboarding, tracking progress, and celebrating wins.

[58:59] Zac spills some beans on what’s coming to S3, including visual progress tools, Slack AI, and more rewards.

[1:01:35] Zac shares what he’s most excited about: launching the M3 platform (Marketing Made Easy) for 2026.

Quotes:

• “I always tell people, GYC is childcare center marketing on the outside, but inside it’s this crazy, cool tech, innovative kind of machine going on inside.” — Zac [9:40]

• “I have to say, I have a huge sense of purpose with everything that I’ve learned in my career beforehand and applying it to child care centers.” — Zac [12:10]

• “Everything turns into a game, and it’s quickly become like having a little best friend.” — Zac [18:50]

• “That’s the biggest thing, the mentality shift in the team, instead of like a doer, or just like, you know, a run-of-the-mill worker, really put into their heads to just act like the art director of what you’re doing, and use the AI as a pencil, a really, really fast pencil. And you still have to know what looks good. You still have to have your design principles and your theory in there, but you can just produce so much more content with that.” — Zac [40:11]

Sponsored By:

ChildCare Education Institute (CCEI)

Use code CCSC5 to claim a free course!

Mentioned in This Episode:

Kris Murray

@iamkrismurray

The Child Care Success Company

The Child Care Success Academy

The Child Care Success Summit

Grow Your Center

Childcare Education Institute: use code CDARenewal22 to get $100 off your renewal

Zac Alcampo LinkedIn