This week, Elizabeth sits down with Chelsea Parke Kramer, founder of Parke, the effortlessly cool denim and elevated basics brand you’ve likely seen all over your feed. Chelsea shares how a chance discovery of vintage Levi’s at a Miami farmers market became the spark for Parke, and how reworked men’s jeans grew into a fast-moving, community-driven fashion brand. They dive into what it really looks like to build community both online and in real life, from TikTok storytelling to IRL pop-ups and meetups. Chelsea opens up about trusting your gut as a young founder, growing from a scrappy startup to a 20-person team, and the systems and support that made scaling possible. She also talks about how her background as a college athlete shapes her discipline today, and why movement is a non-negotiable for staying grounded through the highs and lows of entrepreneurship. If you’re building something, or thinking about taking that first scary step, this conversation will leave you feeling inspired and a little braver.

Episodes Here

Chelsea: Parke

Mentioned:

Mimi Yoga

Emma Yoga

Fuze House

The Standard Spa

BareFaced Toning Pads

Crown Affair Dry Shampoo

Roller Rabbit

The Wellness Process

Say Hi To Elizabeth and Purely Elizabeth:

Website | Instagram