If you’ve been tempted to move to a £99 a month website model — or you’ve been quietly cutting your prices just to get work through the door — this episode is a direct intervention.

Psst! Check out my new offer: https://websitesmadesimple.co.uk/sparks-group-mentoring/ It’s a supportive group mentoring session for website designers and developers to bring their questions, roadblocks, ideas, and “is it just me?” moments.

Welcome to another episode of Websites Made Simple with me, Holly Christie.

In this episode, I’m talking about why the £99 website model isn’t the sustainable business move it might look like on paper — and what to do instead when the market feels slow.

We get into:

• How the maths of volume pricing simply don’t add up
• The burnout that comes with trying the model
• Why ongoing payment plans are bad news
• The hidden costs that slowly erode client trust
• What to do instead

If you’re a web designer wondering whether dropping your prices is the answer, this episode will give you the confidence to hold firm.

Come and find out more at https://websitesmadesimple.co.uk or email me at hello@websitesmadesimple.co.uk

Skip to the good bits:

00:00 Why the £99 website model doesn’t work

00:35 Meet Holly: Websites Made Simple

00:46 Who this episode applies to

01:45 The volume problem: you’d need 30 clients for £3,000

04:14 Burnout is baked into this model

04:38 Scope creep and the ongoing payment trap

06:32 Hidden costs and eroding client trust

08:34 Email hosting, DNS, and the chaos that follows

11:19 Content collection in a low-cost model

12:26 Hold your nerve: panic pricing makes it worse