Does accessibility really mean ugly charts, boring colors, and pattern fills everywhere? In this episode, Chad Chelius and Dax Castro tackle accessible color head-on: what color contrast actually means, when it applies (and when it doesn't), and how to handle charts, graphs, heat maps, and logos without trashing your brand. They break down the key WCAG contrast ratios, talk about the logo exemption, and share practical strategies like smarter legends, labels, and selective use of patterns instead of "pattern fill everything."

Learn how building an accessible brand palette up front can save hours of rework, and how thoughtful body text and alt text work together for complex graphics. If you've ever been told "accessibility makes our visuals look terrible," this episode will help you push back with solid reasoning and better design.

Are you spending hours "fixing" things in a PDF that your screen reader users will never notice? In this episode Chad Chelius and Dax Castro ask a hard question: Are you fixing the wrong thing?

We pop open the tags tree and talk about what really affects user experience and what is just busywork. From span tags and container tags that never get voiced, to lists that read like run-on paragraphs, to title tags vs H1s, role maps, and tables without proper scope, we walk through where your time actually matters.

If you have ever deleted 200 span tags by hand, fought with a list that "looks fine," or wrestled with complex tables in Acrobat, CommonLook, or axesPDF, this episode will help you rethink your workflow and prioritize the fixes that make a real difference for assistive technology users.

When a PR and communications pro falls in love with accessibility, what happens next? In this episode of the Chax Chat Podcast, Chad Chelius and Dax Castro sit down with author and educator Matisse Hamel-Nelis to talk about her new book, Accessible Communications: Create Impact, Avoid Missteps and Build Trust, and the journey that brought her there, plus an honest look at what it's like to build an accessibility-focused career, launch a book and microsite, and teach the next generation of marketers and PR pros.

https://www.amazon.com/Accessible-Communications-Create-Impact-Missteps/dp/1398621846

If you create content in any form and want it to reach more people, build trust, and avoid avoidable missteps, this conversation will give you both encouragement and concrete ways to make your communications accessible and amazing.