The conversation covers topics such as birthday celebrations, the introduction of Kelly Grogan and her work with Crumbs, the importance of catering in restaurants, common mistakes in catering menus, balancing menu variety for catering, delivering a great customer experience through catering, marketing strategies for catering programs, budgeting and ROI for catering programs, and the importance of packaging and branding in catering. The conversation covers a range of topics related to catering, delivery, and guest experience. It explores strategies for winning accounts, the impact of delivery robots, empowering third-party delivery, leveraging third-party marketplaces, social media marketing, the role of AI in catering, and the upcoming catering workshop event. Kelly Grogan shares her passion for finding and wowing new customers and provides insights into her personal preferences and experiences.

Takeaways

• Catering is a significant revenue source for restaurants
• Menu variety and customer experience are crucial in catering
• Effective marketing and budgeting are essential for successful catering programs
• Packaging and branding play a key role in the success of catering orders Maximizing investment in packaging for multiple uses
• Empowering third-party delivery for a better guest experience

Chapters

• 00:00 Birthday Celebrations and Introductions
• 05:05 The Importance of Catering in Restaurants
• 15:45 Marketing Strategies for Catering Programs
• 22:29 Maximizing Investment in Packaging
• 28:23 First-Party vs. Third-Party Dynamic
• 33:39 Catering Workshop