What if the greatest leadership advantage wasn't AI... but authenticity?

In this episode of the ChatGTM Podcast, Michael Beck and Chad Horn sit down with Claude Silver, the Chief Heart Officer at VaynerX, where she leads the people and experience strategy behind one of the world's most recognized marketing organizations.

Working alongside Gary Vaynerchuk, Claude has spent more than a decade proving that culture isn't a perk, it's a competitive advantage.

This conversation explores what happens when leaders stop managing people and start believing in them.

From emotional intelligence and psychological safety to leadership, vulnerability, accountability, and the future of work, Claude shares why the strongest organizations aren't built on fear, they're built on trust.

We also dive into her new book, Be Yourself at Work, and discuss why so many professionals are exhausted; not because of the work itself, but because they're performing a version of themselves they believe the workplace expects.

If you're a CEO, founder, manager, HR leader, or anyone responsible for building teams, this episode is a masterclass in creating cultures where people, and businesses thrive.

In This Episode

✅ What it really means to be a Chief Heart Officer

✅ Building culture inside Gary Vaynerchuk's organization

✅ Why culture is a business strategy—not an HR initiative

✅ Emotional intelligence as a leadership superpower

✅ How to create psychological safety at work

✅ Why authenticity outperforms performance

✅ Hiring for culture addition, not culture fit

✅ The importance of self-awareness in leadership

✅ Why empathy and accountability belong together

✅ Lessons from Claude's book Be Yourself at Work

Guest

Claude Silver

Chief Heart Officer | VaynerX

Author | Be Yourself at Work

🌐 https://claudesilver.com

📘 Pick up Be Yourself at Work

About ChatGTM

The ChatGTM Podcast features conversations with the founders, executives, innovators, and thought leaders transforming hospitality, retail, AI, leadership, and Go-to-Market strategy.

Hosted by Michael Beck and Chad Horn, each episode explores the people behind the brands and the ideas shaping the future of business.

🎙️ New episodes every week.

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Question for the Audience

What's one thing leaders can do today to create a workplace where people truly feel safe to be themselves?

Tell us in the comments.

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