Most brands invest in screens. Very few turn them into revenue drivers.

This episode breaks down why most digital experiences fail and what actually moves customer behavior in-store.

Michael Beck and Chad Horn sit down with Jason Adams from CRI to unpack how digital signage, data, and customer psychology come together to drive real ROI. From eye-tracking insights to retail media networks, this is a behind-the-scenes look at how physical spaces are becoming programmable, measurable, and massively more profitable.

Jason shares how brands are seeing measurable lift, why static signage is a missed opportunity, and how convenience stores are quietly evolving into media platforms.

If you operate in retail, QSR, or hospitality, this is the playbook for turning attention into revenue.

Topics covered:
• Why most digital signage fails
• How eye tracking changes menu design
• The real ROI of moving from static to dynamic
• Why C-stores are becoming media companies
• How retail media networks unlock new revenue streams
• The role of data and AI in physical experiences

Guest: Jason Adams, CRI

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#DigitalSignage #RetailMedia #QSRMarketing #CustomerExperience #CStore #MarketingStrategy #GTM #AIinRetail #HospitalityTech