ChatGTM S2 E14: Carl Comeaux ~ CEO Crust Pizza Co / The Pizza Playbook Most Franchises Get Wrong
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ChatGTM S2 E14: Carl Comeaux ~ CEO Crust Pizza Co / The Pizza Playbook Most Franchises Get Wrong
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概要
Most franchise brands lose what made them special when they scale.
This is how one pizza brand is refusing to.
Carl Comeaux, CEO of Crust Pizza Co., breaks down what it actually takes to grow a restaurant brand without sacrificing quality, culture, or unit economics.
From turning down private equity to building custom tech and obsessing over prime cost, this episode is a masterclass in disciplined growth.
Carl didn’t start with pizza, he built multiple businesses before spotting Crust as a customer. Now he’s scaling it toward 250 locations with a clear philosophy: protect the soul, or the brand dies.
Inside this episode:
- Why private equity can destroy emerging brands
- The #1 lever that makes or breaks restaurant profitability
- How to find (and filter) the right franchisees
- Why most brands focus on the wrong “customer experience”
- How AI is reshaping restaurant operations right now
- The real reason pizza brings people together (and why it matters)
If you’re building, scaling, or investing in a brand—this one hits.
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#RestaurantBusiness
#Entrepreneurship
#UnitEconomics
#GTMStrategy
#FoodBusiness
#StartupScaling
#Hospitality
#AIinBusiness