In this episode of Chat With Sean, I’m joined by Vince Moreau, an enterprise SEO consultant at Botify. Vince shares his insights into AI-driven search, the role of AI bots in crawling and indexing content, and practical advice for maintaining SEO best practices in an AI-first landscape.

We explore how AI is changing the way search engines interpret content, how to think about user experience versus technical optimisation, and what SEOs should focus on to stay ahead. Vince also breaks down AI bots from OpenAI and Google, how they interact with websites, and the subtle ways brands can ensure their content is accessible and properly indexed.

Vince discusses:

- Why good SEO practices remain effective in an AI-driven search environment

- How AI bots crawl websites and why first-party data matters

- Common website issues that hinder AI indexing (e.g., JavaScript dependencies, hidden content)

- How to structure content to improve both user experience and AI understanding

Topics covered include:

- The fundamentals of AI search optimisation and why it mirrors traditional SEO

- How AI bots like GPT Bot, OAI Search Bot, and ChatGPT User interact with sites

- Practical advice for product pages, accordions, and structured data

- The evolving influence of platforms like Reddit, YouTube, and LinkedIn on AI search

- How SEOs can maintain trust and authority in an increasingly AI-driven search ecosystem