In this episode of Chat With Sean, I’m joined by Koray Tugberk Gubur, CEO and Founder of Holistic SEO & Digital. We dive deep into how search engines are evolving with AI, the role of machine learning in indexing, and what this means for SEO professionals in 2026.

Koray shares his insights on:

- The evolution of search systems in the AI era

- Semantic search, embeddings, and vectors

- The intersection of AI and SEO signals

- How AI changes user behaviour and how brands can adapt

Topics covered include:

- Search system fundamentals in an AI‑first world

- The shift in indexing and retrieval with machine learning

- The importance of semantic signals for SEO

- Understanding user intent through AI

- Practical strategies for SEO in 2026

In this episode of Chat With Sean, I’m joined by Adrijana Vujadin, an SEO mindset coach and expert in helping SEOs overcome the mental barriers to success. Adrijana shares her unique approach to coaching SEO professionals, focusing on the importance of mindset and personal development for achieving freelance success and landing high-paying clients.

We discuss how to shift from low-paying clients to attracting higher-value opportunities, the importance of niche specialization, and strategies for boosting your confidence in negotiating rates. Adrijana also offers valuable insights into how to position yourself as an expert on LinkedIn and navigate the challenges of being a freelance SEO in 2026.

Topics covered include:

- The role of mindset in SEO success

- How to attract high-paying SEO clients and avoid low-value clients

- Why niching down can be a game-changer for your SEO career

- Building a personal brand on LinkedIn

- The psychology behind pricing and negotiations

- Lessons learned from transitioning to freelancing

- Overcoming imposter syndrome and fear of failure

In this episode of Chat With Sean, I'm joined by Christian Goodrich, Head of Search Marketing and AI Search at SOZO, for an insightful conversation on the rapidly evolving world of SEO, AI-driven search, and the tools shaping the future of digital marketing. Christian shares his insights on the transformative shifts in the search landscape, from the growing influence of AI search models to the strategic changes brands must make to stay competitive in 2026.

We explore the latest trends, including the impact of AI overviews, agentic commerce, and how SEO and paid media teams must collaborate more than ever to deliver unified, data-driven strategies. Christian also discusses how brands can adapt to AI-driven platforms like Google and ChatGPT, and the crucial role of YouTube and other external citations in shaping brand visibility.

Topics covered include:

- The rise of AI search and agentic commerce in 2026

- How AI overviews are reshaping SEO and brand visibility

- The importance of SEO tools in AI-driven strategies

- The future of backlinks and content strategies

- The importance of YouTube and external citations in AI-driven search

- How SEO and paid media teams can collaborate for better results

- Predictions for the SEO industry and digital marketing landscape