In this episode of Chat With Sean, I’m joined by Myriam Jessier (SEO and technical brand visibility consultant) and Giulia Panozzo (Director of Customer Acquisition and founder of Neuroscientive)Together we explore how search behaviour, human psychology, and biases shape how people use Google, LLMs, and AI search — and what it means for marketers today.📊 Slides included in this video — so you can follow along with Myriam and Giulia’s visuals and examples - https://www.neurospicy.agency/post/search-behavior-of-brains-and-biasesTopics covered include:- How authority bias, social proof, and heuristics affect how people search and trust results- Why LLMs reflect and amplify human cognitive biases- The psychology behind visual search and why faces in marketing matter- How to create human-centred content that still works for AI- Why familiarity, emotion, and authenticity are key to trust in 2025- How marketers can use neuroscience and sociology to design better digital experiences⚠️ Apologies for a few small sound issues during recording — hopefully the subtitles help fill any gaps.Connect with Myriam - https://www.linkedin.com/in/myriamjessier/Connect with Giulia - https://www.linkedin.com/in/giulia-panozzo/

In this episode of Chat With Sean, I’m joined by the brilliant Christian J. Ward – Chief Data Officer at Yext, bestselling author of Data Leverage: Unlocking the Surprising Growth Potential of Data Partnerships, and a leading voice on digital presence and AI.We discussed the future of search, localisation, and how brands can prepare for an AI-driven world.We covered a wide range of topics, including:- What Yext’s analysis of 8.7 million Google results reveals about local search and ranking factors- Why there are no universal SEO best practices – and how location and competitors change everything- The rise of AI citations and what brands should do to influence them- How consumer loyalty may shift from brands to AI assistants- What “dead software theory” means for Excel, PowerPoint, and future workflows- The merging of SEO and SEM strategy in an AI-first environment- Why companies should stop treating AI as Maslow’s hammer – and where it really fits- How to prepare for always-on AI assistants reshaping the customer journeyConnect With Christian - https://www.linkedin.com/in/wardchristianj/Related Links - https://www.yext.com/researchhttps://www.youtube.com/watch?v=mbbG0RSkpFw&t=3418shttps://www.fau.edu/newsdesk/articles/ai-customer-loyalty-hospitality-hotels-study.php

In this episode of Search With Sean, I’m joined by Cindy Krum, Founder & CEO of MobileMoxie. We dive into the changing search landscape, the impact of AI Overviews, and why branding has become more important than ever. Cindy shares her take on journey optimisation, the “four S’s” of discovery, the decline of long-tail search, and how SEOs can adapt to AI-driven search. We also discuss the future of SEO tools, social platforms like TikTok and Reddit, and what EEAT really means in 2025.

Connect With Cindy - https://www.linkedin.com/in/cindykrum/

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