Two teams can buy the same AI tool and get totally different results. One gets faster and sharper. The other ends up with more noise, more rework, and generic words that do not sound like them. When I spoke with April Shields, Head of Submissions at Built, she made it clear why. AI adoption in bid teams is not a software problem. It is a leadership and governance problem.
April shares how she was told to “go and get AI” and why she refused to start with features. She started with the real problem: how do you equip a flat-out team to deliver fewer bids that are far more complex and far higher impact? That shift changes everything, including what “success” even looks like.
We talk about what makes AI genuinely useful in a bid environment, including tools that link safely to your libraries so you can find and pull together relevant content fast. But the bigger win is what you do with the time you get back: more judgement, more time with SMEs, and better strategic decisions.
And we get blunt about quality and risk. Garbage in, garbage out still applies, and governance is what stops AI turning into sludge. April also raises the long-term question the industry cannot dodge: if AI takes the junior work, how do we train the next generation of bid leaders?
CHAPTER MARKERS
00:00 Meet April Shields and Built
01:41 Why AI adoption varies in bid teams
02:44 Define the real AI problem to solve
04:33 The content search time sink
05:14 Team trial and adoption buy in
07:08 Garbage in garbage out and libraries
08:50 Judgement over automation in bids
10:20 AI and better SME collaboration
13:32 AI governance and rules of use
14:42 Tone of voice and quality control
15:58 Asking better why questions
16:25 Getting senior stakeholder buy in
16:37 Training junior bid writers with AI
18:33 Clarity under bid pressure
19:51 Better SME conversations and strategy
22:01 From blank page to first draft
23:34 Predictable leadership cuts rework
25:03 Culture and behaviours before tools
27:42 Governing AI long term in tendering
29:10 The human edge in competitive bids
30:05 Closing thoughts and thanks
April Shields - https://au.linkedin.com/in/april-shields-9aa22434
Web: https://www.tenderplusconsulting.com.au/
LinkedIn: https://www.linkedin.com/company/tender-plus/