Charleston Nano Brewery From Kitchen Brew to Business

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Charleston Nano Brewery From Kitchen Brew to Business

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概要

I’m at Charleston Nano Brewery with Kenny and Jennifer Graley, and I ask them how their hustle started and what keeps it going. They explain that it begins as home brewing in their kitchen, moves to the garage, and grows into a full business once they commit to a building and start seeing people return after the first anniversary. They tell me their goal is a welcoming, family friendly place, and they notice travelers often seek out breweries while passing through. Kenny points to an early mistake: not advertising enough, and they describe the shift about a year and a half in toward doing more to build awareness, especially since they want people to find them in Elk City. We talk about misconceptions, like expecting a microbrewery to taste like macro beer, and Kenny explains how small batch brewing lets him rotate taps and keep variety. They share the day to day challenge of keeping operations running and getting the word out. They advise new owners to do homework on regulations and location, and they stand by one rule: put out a product you can back.

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