In this energising episode of BrightIAM, Lucy Black welcomes two powerhouse
voices from the fundraising sector - Erin Freeman and Leigh Wetherall from The
Charted Institute of Fundraising special interest group: ‘Insight in Fundraising’ for a dynamic conversation on innovation and opportunities within the sector.

Together, they unpack key insights from the Chartered Institute of Fundraising’s
September Conference, spotlight sector innovations, and explore the trends
reshaping how we connect, campaign, and catalyse change. From digital disruption to donor engagement, the trio shares practical takeaways and bold ideas for 2026 and beyond.

Listeners will also enjoy a celebratory look at the upcoming Insight in Fundraising
Awards 2026 with this year marking their 20th Anniversary. This will be a milestone moment to celebrate the brilliance, creativity, and impact of data-led
fundraising across the charity sector.

Erin and Leigh offer a behind-the-scenes glimpse into the CIoF’s evolving goals, its
role in championing fundraisers, and the importance of community, recognition, and resilience.

Challenges from capacity gaps to shifting donor behaviours are tackled head-on,
with a solution-focused lens and a spirit of optimism. Expect laughter, honesty, and a shared commitment to building a more inclusive, innovative, and sustainable fundraising future.