In this episode of the 305 Office Podcast, Aniket Khemka, founder of Dash Media, shares insights into the marketing landscape, particularly for small and medium businesses. He discusses the vision behind Dash Media, the importance of building client relationships, and the challenges faced in digital marketing. Aniket emphasizes the role of AI in business automation and the necessity of understanding consumer behavior, especially among Gen Z. He also reflects on successful and failed campaigns, offering valuable advice for businesses looking to navigate the complexities of marketing in today's economy.

00:00 Introduction to Dash Media and Aniket Khemka

02:55 The Vision Behind Dash Media

05:49 Challenges in Client Relationships

08:38 Marketing Strategies for Small Businesses

11:20 Successful Campaigns and Lessons Learned

14:32 Understanding Consumer Behavior

17:28 The Role of AI in Marketing

20:13 Future Aspirations for Dash Media

22:44 Final Thoughts and Advice for New Businesses

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• WISE – The smarter way to send and receive money across borders.. https://wise.com/invite/mic/simond1103

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