TL;DR: RevOps does not live to please the CRO. It exists to protect the revenue engine. In this fiery conversation, Jacki Leahy argues for CFO-level alignment, one big change per quarter, and why fractional RevOps beats a too-junior first hire for early-stage startups.

What we cover

• Why CROs now have the shortest average C-suite tenure and what that means for RevOps

• “Diplomatic immunity” for RevOps and reporting lines that actually work

• The quarterly “one big swing” rule based on Theory of Constraints

• Real talk on change management costs and how to calculate a payback period the CFO will green-light

• When a fractional RevOps agency outperforms a full-time hire

• The “Google Sheets empire” trap and the moment you must professionalize ops

• AI and GTM engineering: why tools like Clay should push you back to first principles

• A spicy assignment for your calendar that will give you hours back

Guest

Jacki Leahy, Founder of Activate the Magic, a fractional RevOps agency for early-stage startups. Follow Jacki on LinkedIn for unfiltered RevOps truth and very lively comment threads.

Key takeaways

• Pitch RevOps initiatives in CFO language: problem size, cost, ROI, and payback period

• Do one material RevOps change per quarter so you can isolate impact and unblock the true constraint

• Expect a temporary productivity dip with any change. Aim for initiatives that clear a 30 to 35 percent swing when you net the dip versus the uplift

• Early-stage companies should pair fractional seniority with junior doers rather than hire a single under-sized “head of RevOps”

Action for listeners

Open your calendar and identify recurring meetings that serve approval more than the business. Keep the ones that move revenue. Question the rest.

Links

• Guest: www.ActivateTheMagic.com