Changing the narrative on Will making - Bristol Business founder Jim Emsley
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Changing the narrative on Will making - Bristol Business founder Jim Emsley
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In this episode of The Bristol Business Podcast ,our host sits down with Jim Emsley, founder and managing director of ELM Legal Services, to explore his 25-year journey building one of the South West’s most trusted estate planning firms. Jim shares how he went from being a mature law graduate to running a nationwide business based right here in Bristol, helping over 50,000 clients across England and Wales with wills, trusts, and probate.
We discuss: ✅ The surprising reason so many people still don’t have a will
✅ Why ELM’s personal, down-to-earth approach makes legal planning less intimidating
✅ How Jim built his business from scratch — and what he’s learned about leadership and delegation
✅ The future of the legal industry, from AI and blockchain to the need for digital signatures
✅ His passion for giving back through local charities like Bristol Animal Rescue Centre and The Cinnamon Trust ✅ How he uses TikTok and social media (often while walking his seven dogs!) to make legal advice accessible and entertaining.
Whether you’re a Bristol business owner, a young family thinking about your future, or simply love hearing real stories from local entrepreneurs — this episode will make you rethink how you approach life planning and legacy. 🔗 Connect with Jim: Website: https://elmlegalservices.co.uk
TikTok: @jimjam (ELM Legal Services)
YouTube & Facebook: ELM Legal Services 🎧
About The Bristol Business Podcast: Real conversations with the people behind Bristol’s businesses.
Each episode showcases the stories, lessons, and impact of local founders and entrepreneurs shaping the city’s business community.
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