In this episode of Change Cycle, Christine Yeager puts extended producer responsibility (EPR) systems through a stress test—examining how they hold up under lawsuits, market volatility, political shifts, and public scrutiny. From California’s refined packaging regulations to Oregon’s ongoing legal challenge, and new EPR bills emerging in Illinois, New York, New Hampshire, and Wisconsin, she unpacks the fast-moving U.S. policy landscape.

But durability isn’t just about surviving headlines. Drawing lessons from Germany, France, Belgium, and British Columbia, Christine explores what makes EPR systems financially stable, legally defensible, operationally sound, and adaptable over time. She argues that lasting circular economy progress depends not only on strong funding mechanisms and governance—but on leaders who can navigate controversy and stay committed when the pressure rises.

As U.S. EPR policy matures, the real question isn’t whether it will face resistance. It’s whether it’s built to endure it.

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Textiles compose a huge chunk of global waste, and they usually end up in the dumpster and are never recycled. Christine Yeager discusses what it takes to improve textile circularity with Marisa Adler, Senior Consultant at Resource Recycling Systems (RRS). She explains how to navigate the ever-increasing challenges and limitations of Extended Producer Responsibility (EPR) and create more recovery pathways for textile reuse, recycling, and repurposing. Marisa also highlights the complex pathways of textiles in secondhand and international trade, as well as the rising tensions between financial responsibilities and environmental goals. Find out how the government, the corporate world, and even your very own home can join forces in vastly improving textile circularity.

Why is recycling still broken in the U.S.—even when consumers are trying to do the right thing? The problem isn’t a lack of education or effort. It’s a fragmented system built on inconsistent state laws, conflicting definitions of “recyclable,” and outdated standards that confuse consumers and brands alike.

In this deep dive, Christine Yeager explains why blaming consumers misses the mark, how Extended Producer Responsibility (EPR) laws in states like California, Oregon, and Colorado are reshaping recycling rules, and why education can only work when the system itself is aligned. From the FTC Green Guides and APR testing standards to the reality of plastics, textiles, and flexible packaging, this conversation reveals what’s really standing in the way of higher recycling rates—and what needs to change to rebuild trust in the system.

If you’ve ever wondered why recycling feels so confusing, this episode breaks down the structural issues behind the headlines—and why fixing the system matters more than lecturing consumers.

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What does it take to make wine both sustainable and appealing to today’s consumers? Christine sits down with Rhonda Motil, VP of Marketing at J. Lohr Vineyards & Wines, to explore sustainable wine marketing, modern consumer engagement, and experience innovation in the wine industry. Rhonda shares strategies for promoting certified sustainable wines, adapting to changing demographics, and boosting sales through virtual wine tastings and creative campaigns like “Search for the Seal.” She discusses the advantages of working at a family-owned winery, leveraging tradition while embracing innovation, and connecting with younger audiences through approachable, fun wine experiences. From wine industry trends to sustainability certification, this conversation provides actionable insights for wine brands looking to educate consumers, drive engagement, and thrive in a competitive, evolving market.

Resources:

• CA Grown Article: J. Lohr Wines – A Legacy of Sustainability
• TriplePundit Article: CA Winery J. Lohr Uncorks Sustainability
• Wine on tap – the 2022 J. Lohr Estates Seven Oaks Cabernet Sauvignon is now available on tap/in keg.
• Below is a link to a couple of photos of the 750ml bottle showing the CSWA logo on the back label as well as the press release announcing the CSWA designation:
• https://brandfolder.com/s/4jst399m3gmgk9w2mfwf98p
• Press Release including information of the wine now available in keg: https://www.jlohr.com/latest-news/seven-oaks-certified-california-sustainable
• Sustainability Infographic:

The J. Lohr Sustainability from Vineyard to Bottle and Beyond infographic is our visual representation of both why and how sustainability is a core value at J. Lohr, weaving in the importance of the three pillars of sustainability and the California wine industry’s impact thus far. https://assets.jlohr.com/v3/media/general_images/JLohr_Sustainability-Infographic__Mar-2024-large.jpg

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If you get a little uneasy when you hear the phrase “EPR is operationalizing,” you are not alone. For years, Extended Producer Responsibility has been theoretical, directional, and stuck in legislation. But now, it is finally moving into day-to-day business operations. Launching the second season of the Change Cycle Podcast, Christine Yeager breaks down what operational EPR means for your business and how to deal with it with clarity and strategy. Learn how to proactively manage your data, be comfortable with the discomfort of change, and turn compliance into a strategic advantage.

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In 2025, Extended Producer Responsibility (EPR) in the United States moved decisively from theory to operational reality, laying the groundwork for scaled investment in responsible end markets. Today, Christine Yeager tackles how this shift played out across key states, with Oregon launching the nation’s first modern packaging EPR system, approving fee schedules, and advancing infrastructure projects like the Ashland Modernization Project despite legal challenges, while Colorado finalized its program plan and published fees ahead of major recycling infrastructure expansion in 2026. As California prepares to issue its first EPR invoices—creating significant financial implications for producers—and Circular Action Alliance consolidates reporting deadlines, Christine explains why 2026 will be the year outcomes materialize: service providers seek reimbursements, producers redesign packaging to reduce fees, collection systems mature, and responsible end markets begin to scale across the U.S.

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We can use this ad to promote CSY Impact when someone discussed a particular challenge related to EPR - especially in Geoff Inch & Rachel Zerowin's episodes.

What does it take to create a reuse economy that actually works, moving beyond pilot projects to community-wide change? We're joined by sustainability leader Carolina Lobel, an industrial engineer who pioneered the modern reuse movement as the first full-time hire at Loop, the reusable packaging platform incubated by TerraCycle. Now working at Closed Loop Partners’ Center for the Circular Economy, Carolina shares the massive systemic challenges and learnings from her work with major brands, including the breakthrough Petaluma Reusable Cup Project, and offers deep insights on consumer behavior change, the power of pre-competitive collaboration, and the importance of embracing change—whether planned or reactive—to build a more sustainable future.

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We can use this ad to promote CSY Impact when someone discussed a particular challenge related to EPR - especially in Geoff Inch & Rachel Zerowin's episodes.

Why is embracing change so essential for progress, both in life and the corporate world? Christine Yeager welcomes Ashley Fahey, former Senior Manager of Global Product Sustainability at Kohler Company and incoming sustainability lead at MilliporeSigma, for a dynamic chat on personal and professional transformation. Ashley shares powerful insights from her journey as a transgender woman, applying that courage to her work in corporate sustainability to demystify complex goals and 'build the muscle' for change. Hear how she leveraged a "red-green" scorecard to rally the troops for the "Goodyear Better Future" strategy, and how reframing sustainability around health and the circular economy can bridge political divides.

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We can use this ad to promote CSY Impact when someone discussed a particular challenge related to EPR - especially in Geoff Inch & Rachel Zerowin's episodes.