Summary

In this episode of the Put Them on a Glass podcast, host James 'Ghost Set Killah' interviews Sarah Seymour, a champion in the auto glass industry. They discuss her journey into auto glass, the art of calibration, the importance of teamwork, and the challenges of hiring in a competitive market. Sarah shares her advertising strategies and the significance of community engagement, as well as her personal experiences with epilepsy awareness, highlighting the need for understanding and support. The conversation emphasizes authenticity in marketing and the value of personal stories in connecting with audiences.

Takeaways

Sarah won the Grand Two Union at the recalibration competition.

The OptiAim system emphasizes simplicity in calibration.

Teamwork is crucial in the auto glass industry.

Hiring new talent comes with risks of competition.

Effective advertising requires community engagement.

Authenticity in marketing is essential for success.

Personal experiences can enhance marketing strategies.

Raising awareness for epilepsy is a personal mission for Sarah.

The auto glass community is supportive and interconnected.

Every day is a new opportunity to make a difference

Sound bites

"I took home the gold."

"One in 26 people have epilepsy."

"Everything happens for a reason."

Chapters

00:00 Introduction to a Champion

03:03 The Art of Calibration

05:58 Journey into Auto Glass

09:03 The Importance of Teamwork

12:02 Navigating the Challenges of Hiring

14:58 Advertising Strategies in Auto Glass

18:08 The Role of Community in Business

20:39 Embracing AI in Marketing

23:47 Personal Stories and Reflections

26:58 The Joys of Grandparenting

29:41 Auto Glass Week and Community Engagement

34:29 Raising Epilepsy Awareness

40:08 Personal Stories and Community Support

44:17 Social Media and Connection