In this episode of Champion Reads, Coach Willie Blake, Ian Stermer, and Jon Kovach Jr. unpack one of the most game-changing lessons from The Lean Startup by Eric Ries—start lean, start simple, start now.They break down how billion-dollar companies like Google, Groupon, and Amazon all began with a minimum viable product (MVP)—the simplest version of their idea—to prove it worked before pouring in massive time or money.💡 Key Ideas Covered:Focus on the Core – Strip your idea down to its most essential function.The MVP Advantage – Test demand with the simplest possible version.Cut the Fluff – Eliminate distractions and fancy features until the core works.Action Over Analysis – Stop waiting for perfect conditions—start and learn.Innovation Through Action – Build, measure, learn, repeat.With stories ranging from Von Dutch hats to DJ booths to billion-dollar tech companies, the hosts prove that you don’t need a big budget or perfect plan—you just need to start.If you’ve been sitting on a big idea because it’s “not ready,” this episode will show you how to get it off the ground today.🌐 Learn more and join the Champion Circle at: https://www.mychampioncircle.com#TheLeanStartup #EricRies #ChampionReads #StartLean #MVP #Entrepreneurship #ActionOverPerfection #ChampionCircle

🎯In this episode of Champion Reads, Coach Willie Blake and Jon Kovach Jr. kick off their series on The Lean Startup by Eric Ries with one core truth: execution is everything.They share the good, the bad, and the downright ridiculous from their own entrepreneurial journeys—like Jon’s “Pee With Friends” app idea (yes, really) and chaotic early days running multiple startups. The big lesson? No matter how genius an idea feels, it’s worthless unless tested in the real world.💡 Key Ideas Covered:Execution Over Perfection – Great ideas need action, not just planning.Fail Fast, Learn Faster – Failure is feedback, not the finish line.No Perfect Plan – Startups are messy; agility is the winning skill.Do It Your Way – There’s no single formula for success.Balance Creativity & Action – Imagination sparks ideas; execution makes them real.From hilarious missteps to hard-earned wins, Willie and Jon show how the best entrepreneurs stay nimble, adapt quickly, and trust their own unique path. If you’ve been waiting to “get it perfect” before starting—this is your wake-up call.🌐 Learn more and join the Champion Circle at: https://www.mychampioncircle.com#TheLeanStartup #EricRies #ChampionReads #ExecutionOverPerfection #FailFast #EntrepreneurLife #ChampionCircle

🎯In this episode of Champion Reads, Coach Willie Blake and Jon Kovach Jr. break down a powerful principle from Daniel Priestley’s Oversubscribed: instead of chasing customers, create so much value and scarcity that customers compete to work with you.From Texas Roadhouse waitlists to sold-out concerts, and from Harry Potter midnight releases to Kizzix’s legendary shoe sale, they explore how exclusivity and anticipation drive demand. But they also emphasize why scarcity alone isn’t enough—lasting success comes when scarcity meets exceptional value.💡 Key Ideas Covered:Scarcity in Action – How popular businesses and events build anticipation and loyalty.Consistent Demand – Why it’s about more than hype—keep people coming back.Scarcity + Value – Combine exclusivity with high quality for a business powerhouse.Positive Scarcity – Make customers feel excited, not manipulated.You’ll also hear how Alex Hormozi’s one-of-a-kind event bonus shows the right way to use scarcity, and why Willie and Jon believe value is the true engine behind demand.🎧 Tune in for real-world examples and practical steps to design offers people can’t get anywhere else, maintain demand long after launch, and build a loyal audience that’s eager to pay a premium for what you do.🌐 Learn more and join the Champion Circle at: https://www.mychampioncircle.com#Oversubscribed #DanielPriestley #ScarcityAndValue #ChampionReads #BusinessGrowth #CustomerLoyalty #ChampionCircle

🎯In this episode of Champion Reads, Coach Willie Blake and Jon Kovach Jr. unpack a game-changing principle from Daniel Priestley’s Oversubscribed: stop chasing everyone and focus on your true audience.They share how to create your own market by finding people who already care, why trying to appeal to everyone waters down your value, and how becoming “famous to a few” leads to deeper impact and stronger loyalty. From Willie’s shift into coaching adult dyslexic entrepreneurs to Jon’s real-life move from Denver to Austin, the stories and lessons in this conversation are both personal and practical.💡 Key Ideas Covered:Create Your Own Market – Build around existing interest and let marketing attract the right people.You Can’t Have Everyone – Focus only on those who align with your values and solutions.Be Famous to a Few – Micro-communities beat big, disengaged audiences every time.Merge Niches for Impact – Combine your experiences to stand out in your own blue ocean.The takeaway? You don’t need everyone—you just need your people. Build deep relationships with the right audience, show up for them consistently, and you’ll become indispensable in their lives.🎧 Subscribe to Champion Reads for more high-value conversations that turn bestselling books into real-world action.🌐 Learn more and join the Champion Circle at: https://www.mychampioncircle.com#Oversubscribed #DanielPriestley #ChampionReads #YourPeopleMatter #MicroCommunity #BeFamousToAFew #ChampionCircle

🎯In this episode of Champion Reads, Coach Willie Blake and Jon Kovach Jr. dive into one of the most freeing principles from Daniel Priestley’s Oversubscribed: the only people that matter are your people.They break down why chasing everyone dilutes your impact, how to create your own market, and why depth of connection beats surface-level reach every time. From combining passions into a powerful niche to becoming “famous to a few,” this conversation is packed with real-world stories—including how Willie discovered his calling to coach adult dyslexic entrepreneurs and professionals.💡 Key Ideas Covered:Create Your Own Market – Build around existing interest and find the people who already care.You Can’t Serve Everyone – Focus on the few who truly align with your values and mission.Be Famous to a Few – Influence isn’t about the masses—it’s about the right micro-community.Values Attract the Right People – Living authentically draws the right connections and repels the wrong ones.Whether you’re growing a business, building a brand, or simply figuring out who your “few” are, this episode will help you cut through the noise and focus on what—and who—matters most.🎧 Subscribe to Champion Reads for honest, high-level conversations that turn powerful books into action-ready wisdom.🌐 Learn more and join the Champion Circle at: https://www.mychampioncircle.com#Oversubscribed #DanielPriestley #ChampionReads #YourPeopleMatter #AuthenticBranding #MicroCommunity #BeFamousToAFew #ChampionCircle`

🎯 In this episode of Champion Reads, Coach Willie Blake and Ian Stermer dive deeper into The Underdog Advantage by Dean Graziosi—spotlighting one of the most freeing truths: Underdogs have nothing to lose.When you start from the bottom, you don’t carry the weight of expectation. You’re not tied down by perfection or pressure. And that gives you a kind of freedom that most “successful” people forget they once had.💥 Key Topics Covered:The Freedom of the Underdog MindsetNo reputation to protect. No spotlight to perform under. That means you can take bold action without fear of falling—because there's nowhere to fall from.Fail Fast, Learn FasterWhen you’re not afraid of losing something, you move quicker, test ideas faster, and grow with less hesitation. That’s the advantage most overlook.Underdogs Can Be Bold, Not CarefulBig players play defense. Underdogs play offense. You don’t need permission, validation, or approval to go after what you want.🎯 Why You Should Watch:This episode is a rally cry for anyone who’s felt behind or invisible. Coach Willie and Ian break down why having nothing to lose might be the greatest asset you’ve got—and how it can supercharge your hustle, resilience, and creativity.🌱 Practical Takeaways:Start before you're "ready"—because you're never too small to make a move.Use your outsider status to disrupt and surprise—not follow the rules.Embrace failure as the fastest way forward.🎙️ Stay Inspired:Subscribe to Champion Reads for mindset-shifting book breakdowns and honest conversations to help you lead with grit, grow with intention, and turn your underdog journey into your greatest weapon.🌐 Join the Champion Circle community at https://www.mychampioncircle.com🔔 Don’t forget to Like, Share, and Subscribe!#UnderdogAdvantage #DeanGraziosi #NothingToLose #UnderdogMindset #ChampionReads #FearlessAction #FreedomToFail #GrowFromGrit #ChampionCircle

🎯 In this episode of Champion Reads, Coach Willie Blake and Ian Sturmer dive into The Underdog Advantage by Dean Graziosi and explore how being underestimated can actually be your greatest strength. Instead of seeing underdog status as a weakness, this episode shows you how to flip it into fuel—turning every “no,” doubt, or disadvantage into undeniable motivation.💥 Key Topics Covered:Underdog Identity = Built-In DriveLearn why underdogs often work harder, stay scrappier, and build more momentum than those who start ahead.Turning Limitations into LeverageDiscover how what you don’t have—money, connections, approval—can become the reason you succeed, not the reason you fail.Why Underdogs Win More Than You ThinkDean Graziosi breaks down how the world's greatest success stories were born from rejection, doubt, and starting at zero.🎯 Why You Should Watch:If you’ve ever felt behind, overlooked, or like the odds are stacked against you—this episode will reframe your mindset. You’ll walk away with a clearer perspective on how to use every obstacle as a step toward becoming unstoppable.🌱 Practical Takeaways:Own Your Story: Stop hiding your “lack”—make it part of your power.Outwork the Odds: Success doesn’t go to the most gifted—it goes to the most committed.Build from Grit: Tap into hunger, drive, and resilience when others coast on comfort.🎙️ Stay Inspired:Subscribe to Champion Reads for weekly insights that challenge the norm, spark personal growth, and give you the tools to win—no matter where you start.🌐 Join the Champion Circle community at https://www.mychampioncircle.com for more tools to turn your underdog story into your greatest advantage.🔔 Don’t Forget to Like, Share, and Subscribe!#UnderdogAdvantage #DeanGraziosi #ChampionReads #PersonalGrowth #MindsetShift #StartFromZero #UnderdogMindset #Resilience #ChampionCircle

We made it to 100 episodes of Champion Reads! To celebrate this massive milestone, Coach Willie Blake, Ian Sturmer, and John Kovacs Jr. decided to flip the format and have a little fun.Instead of breaking down principles, we picked 10 random books from our first 100 episodes and gave them our very own version of a Rotten Tomatoes–style rating—scoring each one from 1 to 10, no holding back!📚 Which ones got standing ovations?📉 Which ones nearly flopped?🔥 Which ones sparked debate?Let’s just say… you’ll laugh, you’ll learn, and you might disagree with us!💬 Books Featured Include:(We won’t spoil all the names here—but expect some fan favorites, a few hidden gems, and maybe even a surprise letdown or two 👀)🎯 Why You Should Watch:Whether you’re new to Champion Reads or have been with us since episode 1, this is a fun, fast-paced episode packed with personality, laughter, hot takes, and honest reflection on the books that have shaped our journey.✨ What You’ll Take Away:A quick rundown of 10 impactful books we’ve coveredAuthentic commentary from your hosts—no sugarcoating!Suggestions on which books to re-read or skip entirely❤️ Thank You for 100 Episodes:We’re incredibly grateful for our Champion Circle community. This episode is a tribute to YOU—for reading, watching, growing, and sticking with us through 100 powerful episodes.📢 Call to Action:Tell us in the comments—What’s YOUR #1 book we’ve reviewed?And what do you want to see in the next 100?🌐 Join the Champion Circle Community:https://www.mychampioncircle.com — Your go-to for growth, clarity, and becoming the best version of YOU.💡 Like, Share & Subscribe to stay inspired every single week.#ChampionReads #Episode100 #BookRatings #RottenTomatoesStyle #100Episodes #BookReview #LeadershipBooks #PersonalDevelopment #TopBooks #Celebrate100 #ChampionCircle #HotTakes #MindsetBooks #SelfGrowth