In this episode of The Growth Class, host Phil Masiello interviews Meredith Curren and Bari Harlam, co-founders of TROUBLE, also known as TroubleMakers for Good. They explore how challenging the status quo can create better outcomes in business and society, from advancing gender equity to bringing more diverse perspectives into decision-making.

Meredith and Bari explain TROUBLE’s unique model of using merchandise sales and community engagement to generate funding and visibility for organizations working to promote gender equity, while also highlighting the importance of supporting organizations that are already creating meaningful change.

The conversation also examines workplace flexibility, shared parenting, the value of diverse perspectives in business, and how companies can move beyond traditional thinking to build stronger teams and make better decisions.

They also discuss the challenge of reaching younger audiences in an increasingly fragmented media environment and the role of social platforms in sharing factual, purpose-driven content. Learn more about how TROUBLE is building a community of people committed to creating positive change and challenging the status quo.

TROUBLE website: https://troublemakers.org/

Support the show

There are a lot of "experts" out there giving advice who’ve never built a thing. They’ve never stayed up all night sweating a product launch. Never had to scale a team. Never had to meet payroll.

They’re just regurgitating what they read in someone else’s book.

That’s not me.
I’ve built brands. I’ve scaled them. I’ve exited them. I’ve failed, won, and fought through it all.

And now, my team and I help brands do it every single day — across eCommerce, retail, and digital.
We don’t just advise — we execute.
We write the playbook.

So if you’re done with fluff, fake gurus, and marketers who’ve never sold anything outside of a slide deck — you’re in the right place.

This show is real strategies, real tactics, and real talk.

https://www.facebook.com/philmasiello

https://www.instagram.com/philmasiello/

https://www.tiktok.com/@philmasiello

https://www.linkedin.com/in/phil-masiello/

https://www.youtube.com/@philmasiello

#StartupGrowth #EcommerceTips

#ScaleYourBrand #DTCMarketing #PhilMasiello #GrowthClass #BrandStrategy #MarketingPodcast #CrunchGrowth #StartupTips #BusinessGrowth