Challenger brands: when disruptive messaging leads to Unicorn status
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Challenger brands: when disruptive messaging leads to Unicorn status
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概要
What do Tony's Chocalonley, Ordinary, BrewDog, Liquid Death and Canva all have in common? Nothing, until now. In this episode of The Marketing Update Podcast Emma and David discuss bringing a challenger brand ethos to any marketplace. And 'Did you miss it?' Open AI and 'Link in bio' Substack have must-hear updates for all marketeers. Listen to the full episode for a laid back conversation that'll lead to some real marketing insights.
Useful links:
https://www.milkkarten.net/p/more-perfect-union-social-strategy
https://openai.com/index/testing-ads-in-chatgpt/
https://uk.tonyschocolonely.com/blogs/news/its-chocolonely-not-chocoloney
https://cosmeticsbusiness.com/the-ordinary-tackles-misleading-beauty-jargon-the-periodic-fable
https://www.instagram.com/liquiddeath
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