『Chad Blankenship | President & GM, Texas Rattlers』のカバーアート

Chad Blankenship | President & GM, Texas Rattlers

Chad Blankenship | President & GM, Texas Rattlers

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What does it take to build a professional sports franchise around one of America’s oldest and most dangerous competitions? In this episode of Dream Job, Marc Istook sits down with Chad Blankenship, President and General Manager of the Texas Rattlers, to explore the evolution of professional bull riding and the remarkable career path that prepared Chad to help lead it. Chad explains how the PBR Teams league took a traditionally individual sport and added the hometown loyalty, shared responsibility, rivalries, and season-long storylines that make team sports so compelling. He also breaks down what fans experience at a live event, from world-class riders and bulls to music, lights, pyrotechnics, and a carefully designed pace that keeps the entire arena engaged. The conversation expands into the resurgence of Western culture across sports, television, music, and fashion. Chad discusses why values such as perseverance, self-reliance, community, and respect for the land continue to resonate with modern audiences. Then Marc and Chad retrace a career journey that was anything but predictable. Chad shares stories from his early years in advertising, being laid off from one of the world’s most prestigious agencies, working on New York City’s bid for the 2012 Olympics, spending seven years at ESPN, launching a television network with filmmaker Robert Rodriguez, and helping create the PBR Teams league. He also recounts leaving his career behind for nearly a year to travel through China, Tibet, Nepal, and Thailand, including trekking to Everest Base Camp and unexpectedly taking a job at a resort on a Thai island. The episode concludes with a conversation about failure, personal responsibility, community, and one of Chad’s most enduring life lessons: wherever you go, you remain the same person. The real opportunity is learning to be fully present and make the most of where you are now. Timestamps 00:00 - Meet Chad Blankenship, President and GM of the Texas Rattlers01:53 - How professional bull riding and the PBR Teams league work04:12 - What it feels like to experience a Rattlers event in person04:56 - The difference between traditional rodeo and PBR07:30 - Building a fast-paced entertainment experience around eight-second rides09:00 - Fan service, live sports, and the Savannah Bananas comparison11:38 - Commercial breaks and the pace-of-play problem in American sports15:49 - Why the young PBR Teams league has so much potential16:39 - What team competition adds to an individual sport19:17 - How teammates change the experience for bull riders20:22 - Why Western culture is having a major resurgence24:44 - The influence of Yellowstone, country music, fashion, and pop culture26:23 - Chad’s unconventional career journey begins27:18 - Growing up in Oklahoma and studying marketing at OU28:02 - His first advertising job at The Richards Group30:40 - Getting recruited by Wieden+Kennedy32:54 - Losing his job and learning an early career lesson35:35 - Moving to Los Angeles and finding a community of creators39:36 - Leaving work behind to travel through Asia40:46 - Trekking to Everest Base Camp from Tibet and Nepal42:05 - An unexpected job opportunity at a resort in Thailand44:53 - Joining New York City’s bid for the 2012 Olympic Games47:01 - How sports can inspire social and personal change48:40 - Why losing can sometimes be more valuable than winning50:21 - Taking ownership of failure and deciding what comes next51:13 - Seven years at ESPN and earning a “sports business MBA”53:02 - Launching El Rey Network with Robert Rodriguez54:17 - Working with Richard Branson’s Virgin Sport54:50 - Joining PBR with little background in Western sports56:01 - Launching a streaming platform and helping create PBR Teams57:03 - Becoming President and GM of the Texas Rattlers58:28 - Winning the 2023 PBR Teams Championship59:24 - Why Chad and his family fell in love with Fort Worth1:02:23 - The biggest lesson from Chad’s travels and career1:05:23 - Final thoughts and an invitation to experience Rattler Days Links and Resources Ariat Texas Rattlers official website2026 Rattler Days at Dickies Arena - October 2-4Texas Rattlers on InstagramTexas Rattlers on FacebookProfessional Bull RidersConnect with Chad Blankenship on LinkedInDream Job on Apple Podcasts Connect with Marc Website: MarcIstook.comInstagram: @MarcIstookYouTube: @MarcIstookFacebook: MarcIstookTVTikTok: @MarcIstookSubstack: More, with Marc IstookContact: info@marcistook.com Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
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